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The Art and Science of Technology Transfer de PL Speser

The Art and Science of Technology Transfer

Autor PL Speser
en Limba Engleză Hardback – 18 mai 2006
Technology Transfer promotes moving technology out of labs and into practical as well as valuable applications. It describes a successful method and a model that applies equally well to commercializing technology as to acquiring it, or to diversifying companies.
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Specificații

ISBN-13: 9780471707271
ISBN-10: 0471707279
Pagini: 416
Dimensiuni: 178 x 254 x 23 mm
Greutate: 0.91 kg
Editura: Wiley
Locul publicării:Hoboken, United States

Public țintă

Licensing executives of technology–based companies, inventors (i.e., engineers, software developers, etc.), in–house counsel at technology–based companies, and professional consultants (e.g., valuation experts, appraisers, etc.)

Cuprins

Acknowledgments. About the Author. Preface. Introduction. PART ONE: The Game of Technology Transfer. Chapter 1: The Pieces. Chapter 2: The Board. Chapter 3: Strategies. PART TWO: Market Research. Chapter 4: Finding the Customer. Chapter 5: Competing Technology. Chapter 6: Markets. PART THREE: Strategy. Chapter 7: Positioning the Technology for the End User. Chapter 8: Launch Tactics. PART FOUR: Doing Deals. Chapter 9: Finding the Target. Chapter 10: Valuing the Technology. Chapter 11: Doing the Deal. Chapter 12: The Twelve-Step Program. Index.