The Age of Surveillance Capitalism

Autor Shoshana Zuboff
en Limba Engleză Paperback – 3 mar 2020
The challenges to humanity posed by the digital future, the first detailed examination of the unprecedented form of power called surveillance capitalism, and the quest by powerful corporations to predict and control our behavior. In this masterwork of original thinking and research, Shoshana Zuboff provides startling insights into the phenomenon that she has named surveillance capitalism. The stakes could not be higher: a global architecture of behavior modification threatens human nature in the twenty-first century just as industrial capitalism disfigured the natural world in the twentieth. Zuboff vividly brings to life the consequences as surveillance capitalism advances from Silicon Valley into every economic sector. Vast wealth and power are accumulated in ominous new behavioral futures markets, where predictions about our behavior are bought and sold, and the production of goods and services is subordinated to a new means of behavioral modification. The threat has shifted from a totalitarian Big Brother state to a ubiquitous digital architecture: a Big Other operating in the interests of surveillance capital. Here is the crucible of an unprecedented form of power marked by extreme concentrations of knowledge and free from democratic oversight. Zuboff's comprehensive and moving analysis lays bare the threats to twenty-first century society: a controlled hive of total connection that seduces with promises of total certainty for maximum profit -- at the expense of democracy, freedom, and our human future. With little resistance from law or society, surveillance capitalism is on the verge of dominating the social order and shaping the digital future -- if we let it.
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ISBN-13: 9781541758001
ISBN-10: 1541758005
Pagini: 704
Dimensiuni: 152 x 231 x 33 mm
Greutate: 0.72 kg
Editura: Hachette Book Group
Colecția PublicAffairs

Notă biografică

Shoshana Zuboffis the Charles Edward Wilson Professor emerita, Harvard Business School. She is the author ofIn The Age of the Smart Machine: the Future of Workand Power andThe Support Economy: Why Corporations Are Failing Individuals and the Next Episode of Capitalism. She received her Ph.D. from Harvard University and her BA from the University of Chicago. For more information see: @shoshanazuboff


An International Bestseller

"Many adjectivescould be used to describe Shoshana Zuboff's latest book: groundbreaking,magisterial, alarming, alarmist, preposterous. One will do: unmissable... As wegrope around in the darkness trying to grasp the contours of our digital era,TheAge of Surveillance Capitalismshines a searing light on how this latestrevolution is transforming our economy, politics, society - and lives."—John Thornhill,FINANCIAL TIMES
"Extraordinarilyintelligent... Absorbing Zuboff's methodical determination, the way she piecestogether sundry examples into this comprehensive work of scholarship andsynthesis, requires patience, but the rewards are considerable - a heightenedsense of awareness, and a deeper appreciation of what's at stake. A businessmodel that seeks growth by cataloging our 'every move, emotion, utterance anddesire' is too radical to be taken for granted. As Zuboff repeatedly says nearthe end of the book, 'It is not O.K.'"—Jennifer Szalai, NEW YORK TIMES
"The rare volume that puts a name on a problem just as it becomes critical... This book's major contribution is to give a name to what's happening, to put it in cultural and historical perspective, and to ask us to pause long enough to think about the future and how it might be different from today."—Frank Rose, WALL STREET JOURNAL
"An original and oftenbrilliant work, and it arrives at a crucial moment, when the public and itselected representatives are at last grappling with the extraordinary power ofdigital media and the companies that control it. Like another recent masterworkof economic analysis, Thomas Piketty's 2013Capital in the Twenty-FirstCentury, the book challenges assumptions, raises uncomfortable questionsabout the present and future, and stakes out ground for a necessary and overduedebate. Shoshana Zuboff has aimed an unsparing light onto the shadowy newlandscape of our lives. The picture is not pretty."—Nicholas Carr, LOS ANGELES REVIEW OF BOOKS
"An intensivelyresearched, engagingly written chronicle of surveillance capitalism's originsand its deleterious prospects for our society... [Zuboff's] after somethingbigger, providing a scaffolding of critical thinking from which to examine thegreat crises of the digital age... This is the rare book that we should trust tolead us down the long hard road of understanding."—Jacob Silverman, NEW YORK TIMES BOOK REVIEW
"Shoshana Zuboff's The Age of Surveillance Capitalism is already drawing comparisons to seminal socioeconomic investigations like Rachel Carson's "Silent Spring" and Karl Marx's "Capital." Zuboff's book deserves these comparisons and more: Like the former, it's an alarming exposé about how business interests have poisoned our world, and like the latter, it provides a framework to understand and combat that poison. But The Age of Surveillance Capitalism, named for the now-popular term Zuboff herself coined five years ago, is also a masterwork of horror. It's hard to recall a book that left me as haunted as Zuboff's, with its descriptions of the gothic algorithmic daemons that follow us at nearly every instant of every hour of every day to suck us dry of metadata. Even those who've made an effort to track the technology that tracks us over the last decade or so will be chilled to their core by Zuboff, unable to look at their surroundings the same way."—Sam Biddle, THE INTERCEPT
"TheAge of Surveillance Capitalismis brilliant and essential. Shoshana Zuboffreveals capitalism's most dangerous frontier with stunning clarity: The neweconomic order of surveillance capitalism founded on extreme inequalitiesof knowledge and power. Her sweeping analysis demonstrates the unprecedentedchallenges to human autonomy, social solidarity, and democracy perpetrated bythis rogue capitalism. Zuboff's book finally empowers us to understand andfight these threats effectively--amasterpiece of rare conceptual daring, beautifully written and deeplyurgent."Robert B. Reich, author ofThe Common GoodandSaving Capitalism: For the Many, Not the Few
"From the very first page I was consumedwith an overwhelming imperative: everyone needs to read this book as an act ofdigital self-defense. With tremendous lucidity and moral courage, Zuboffdemonstrates not only how our minds are being mined for data but also how theyare being rapidly and radically changed in the process. The hour is lateand much has been lost already-but as we learn in these indispensable pages, there isstill hope for emancipation."—Naomi Klein, author ofThis Changes EverythingandNo Logo, and Gloria Steinem Chair in Media, Culture, and Feminist Studies at Rutgers University

"Zuboff'sexpansive, erudite, deeply-researched exploration of digital futures elucidatesthe norms and hidden terminal goals of information-intensive industries.Zuboff's book is the information industry'sSilent Spring."Chris Hoofnagle, University of California, Berkeley
"My mind is blown on every page by the depth of Shoshana's research, the breadth of her knowledge, the rigor of her intellect, and finally by the power of her arguments. I'm not sure we can end the age of surveillance capitalism without her help, and that's why I believethis is the most important book of our time."—Doc Searls, author ofThe Intention Economy, editor-in-chief,Linux Journal
"Inthe future, if people still read books, they will view this asthe classic study of how everythingchanged.The Age of SurveillanceCapitalismis a masterpiecethat stunningly reveals the essence of twenty-first-century society, and offersa dire warning about technology gone awry that we ignore at our peril.ShoshanaZuboff has somehow escaped from the fishbowl in which we all now live, andintroduced to us the concept of water. A work of penetrating intellect, this isalso a deeply human book about what is becoming, as it relentlesslydemonstrates, a dangerously inhuman time."—Kevin Werbach,The Wharton School, University of Pennsylvania, and author ofThe Blockchain and the New Architecture of Trust

"A panoramic exploration of one of the most urgentissues of our times,Zuboff reinterprets contemporary capitalism through the prism of the digitalrevolution, producing a book of immense ambition and erudition. Zuboff is oneof our most prescient and profound thinkers on the rise of the digital. In anage of inane Twitter soundbites and narcissistic Facebook posts, Zuboff'sserious scholarship is great cause for celebration."—Andrew Keen, author ofHow to Fix the Future
"Zuboff isa strikingly original voice, simultaneously bold and wise, eloquent and passionate, learned and accessible. Read this book to understand the inner workings of today's digital capitalism, its threats to twenty-first century society, and the reforms we must make for a better tomorrow."—Frank Pasquale, University of Maryland Carey School of Law, Author ofThe Black Box Society
"Shoshana Zuboff hasproduced the most provocative compelling moral framework thus far forunderstanding the new realities of our digital environment and itsanti-democratic threats. From now on, all serious writings on the internetand society will have to take into account withThe Age of SurveillanceCapitalism."—Joseph Turow, Robert Lewis Shayon Chair Professor, Annenberg School, University of Pennsylvania

"The defining challenge for the future of the marketeconomy is the concentration of data, knowledge, and surveillance power. Notjust our privacy but our individuality is at stake, and thisvery readable and thought-provokingbook alerts us to these existential dangers. Highly recommended."—Daron Acemoglu, coauthor ofWhy Nations Fail
"Iwill make a guarantee: Assuming we survive to tell the tale,The Age of Surveillance Capitalismhas a high probability ofjoining the likes Adam Smith'sThe Wealthof Nationsand Max Weber'sEconomyand Societyas defining social-economics texts of modern times. It isnot a 'quick read'; it is to be savored and re-read and discussed withcolleagues and friends. No zippy one-liners from me, except to almost literallybeg you to read/ingest this book."—Tom Peters, coauthor ofIn Search of Excellence
Selected as one of the top ten titles in Business & Economics for Spring 2018.—Publishers Weekly
"One of the mostimportant criticisms of the power of Big Tech."—Rana Foroohar, FINANCIAL TIMES
"Chilling andessential."—GLOBE AND MAIL
"A book that no techindustry official will want the American public to read... One of the true joysof this insanely brilliant, deeply unsettling book is how fluidly Ms. Zuboff'sstyle incorporates jargon, analogy, research and memoir."—PITTSBURGH POST-GAZETTE
"The most ambitiousattempt yet to paint the bigger picture and to explain how the effects ofdigitisation that we are now experiencing as individuals and citizens have comeabout... A continuation of a tradition that includes Adam Smith, Max Weber, KarlPolanyi and-dare I say it-Karl Marx... A striking and illuminating book."—THE OBSERVER