The Actor's Guide to Self-Marketing: How to Brand and Promote Your Unique Image
Autor Carla Renataen Limba Engleză Paperback – 2019 – vârsta ani
How do actors sell their personality? What does it take to make a lasting impression? How can actors use their image to achieve their dreams?The Actor's Guide to Self-Marketinganswers all these questions and more. With a background in acting and publicity, author Carla Renata has gathered insider info and proven tips to help actors create their own brand and utilize it for success. WithThe Actor's Guide to Self-Marketing, you will learn how to:
- Highlight unique traits and skills
- Distinguish yourself from the crowd
- Market yourself through social media
- Angle for your dream role
- And so much more!
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Specificații
ISBN-13: 9781621535515
ISBN-10: 1621535517
Pagini: 192
Dimensiuni: 140 x 210 x 15 mm
Greutate: 0.2 kg
Editura: Allworth
Colecția Allworth
ISBN-10: 1621535517
Pagini: 192
Dimensiuni: 140 x 210 x 15 mm
Greutate: 0.2 kg
Editura: Allworth
Colecția Allworth
Notă biografică
Carla
Renatais
an
actress,
online
radio
personality,
and
blogging
and
branding
expert.
A
graduate
of
Howard
University,
with
some
post-grad
work
at
UCLA,
she
is
the
only
African-American
actress
to
recur
on
four
network
sitcoms
in
one
season.
As
a
former
publicist,
she
worked
on
media
campaigns
for
major
corporations
and
non-profits,
as
well
as
Grammy,
Emmy
and
Tony-winning
artists.
She
is
based
in
Los
Angeles,
California.
Recenzii
“As
a
graduate
of
the
CBS
Diversity
Program,
Howard
University
graduate,
and
former
publicist,
Carla
Renata
wholeheartedly
understands
that
how
one
represents
one’s
brand
and
how
others
receive
it
are
essential
to
an
actor’s
success
in
this
industry.The
Actor’s
Guide
to
Self-Marketingwill
be
indispensable
for
industry
newbies
and
seasoned
pros.”—Tiffany
Smith
Anoa’i,
executive
vice
president,
Entertainment
Diversity,
Inclusion
&
Communications,
CBS
Entertainment
“Carla has a unique ability to connect with actors to help them understand not only the importance of branding, but specifically what ‘their’ brand is. It’s often a revelation to many talented aspiring actors who have given little to no thought or tools into marketing and branding themselves as artists.”—Grant Kretchik, associate director and associate professor-head of BFA Acting at Pace University School of Performing Arts
“The entertainment industry has fundamentally shifted during the digital age of social media, and as an actress, being able to market myself across multiple platforms is more important than ever. Luckily for me, I have Carla Renata to turn to for insights, guidance, and a tangible plan to turn my passion into a profitable personal brand. This book is a must-read for any actors seeking to take control of their own careers and make a name for themselves from New York to LA and beyond.” —Candy Washington, actor, writer, brand/social media influencer
“The term ‘brand’ is too generic, and Carla Renata is anything but. What she has done for my work—personally as a casting director and teacher, as well as with my students—is outline specific steps to eliminate any gaps between self-perception and the what the industry may discern, allowing the artist to get clear and comfortable on who he/she is and share that unique voice fiercely with the world through one’s work, life, and marketing. I’m so excited the rest of the world gets to read all about it and work it out for themselves. —Caroline Liem, casting director
“Carla Renata brings an amazing amount of freshness and creativity to the branding landscape for actors! The tools, techniques, and strategies she teaches have not only enhanced her personal acting career and creative business, but the careers of numerous other actors and artists. Her positivity is infectious! She keeps it real with love and compassion. I am thoroughly excited aboutThe Actor’s Guide to Self-Marketingand can’t wait to recommend it to all my artist clients!” —Thérèse Cator, filmmaker, spiritual leadership coach, founder of Sisterhood Rocks
“Carla has a unique ability to connect with actors to help them understand not only the importance of branding, but specifically what ‘their’ brand is. It’s often a revelation to many talented aspiring actors who have given little to no thought or tools into marketing and branding themselves as artists.”—Grant Kretchik, associate director and associate professor-head of BFA Acting at Pace University School of Performing Arts
“The entertainment industry has fundamentally shifted during the digital age of social media, and as an actress, being able to market myself across multiple platforms is more important than ever. Luckily for me, I have Carla Renata to turn to for insights, guidance, and a tangible plan to turn my passion into a profitable personal brand. This book is a must-read for any actors seeking to take control of their own careers and make a name for themselves from New York to LA and beyond.” —Candy Washington, actor, writer, brand/social media influencer
“The term ‘brand’ is too generic, and Carla Renata is anything but. What she has done for my work—personally as a casting director and teacher, as well as with my students—is outline specific steps to eliminate any gaps between self-perception and the what the industry may discern, allowing the artist to get clear and comfortable on who he/she is and share that unique voice fiercely with the world through one’s work, life, and marketing. I’m so excited the rest of the world gets to read all about it and work it out for themselves. —Caroline Liem, casting director
“Carla Renata brings an amazing amount of freshness and creativity to the branding landscape for actors! The tools, techniques, and strategies she teaches have not only enhanced her personal acting career and creative business, but the careers of numerous other actors and artists. Her positivity is infectious! She keeps it real with love and compassion. I am thoroughly excited aboutThe Actor’s Guide to Self-Marketingand can’t wait to recommend it to all my artist clients!” —Thérèse Cator, filmmaker, spiritual leadership coach, founder of Sisterhood Rocks