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The 30 Day MBA in International Business: Your Fast Track Guide to Business Success (30 Day MBA)

De (autor)
Notă GoodReads:
en Limba Engleză Paperback – 2016
As business becomes increasingly reliant on succeeding in export markets, the need for specialist knowledge in international trade is at its highest. With thorough explanations to describe the current international business environment as well as international case studies which include IKEA, Shell, Innocent Drinks, Ford, Match.com and Ryanair, The 30 Day MBA in International Business will boost your knowledge and help you play a more rounded role in shaping the direction of your organization. The 30 Day MBA in International Business covers all the essential elements of international trade and business, including international marketing strategy, managing international organizations and selecting global strategic partners as well as finance, accounting and human resource management. The 30 Day MBA in International Business is packed with links to free resources from the top business schools as well as an online list of sources to keep you informed on all the key business issues. Online supporting resources for this book include a bonus chapter on business communication, self-test question and answers and appendices.
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Specificații

ISBN-13: 9780749475420
ISBN-10: 0749475420
Pagini: 352
Ilustrații: black & white illustrations
Dimensiuni: 156 x 234 x 19 mm
Greutate: 0.49 kg
Ediția: 2. Edition.
Editura: Kogan Page
Seria 30 Day MBA


Notă biografică

Colin Barrow

Cuprins

Chapter - 0: List of Tables Chapter - 0: List of Figures Chapter - 0: Introduction Chapter - 01: Introduction to international business; Chapter - 02: The international business environment; Chapter - 03: Global business strategy; Chapter - 04: International marketing strategy; Chapter - 05: Finance and accounting; Chapter - 06: Managing the international organization; Chapter - 07: Human resource management; Chapter - 08: Selecting and maintaining global strategic partners; Chapter - 09: Ethics and social responsibility in the global marketplace; Chapter - 10: Entrepreneurship; Chapter - 11: Preparing the international business growth plan budget; Chapter - 12: Other central subjects