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Ten Deadly Marketing Sins: Signs and Solutions

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en Limba Engleză Hardback – 20 Apr 2004
Marketing's undisputed doyen offers an unbeatable guide on what not to do As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can't be sure their marketing efforts are even working. Truly, marketers have to shape up or watch their business go south.
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Specificații

ISBN-13: 9780471650225
ISBN-10: 0471650226
Pagini: 160
Dimensiuni: 143 x 224 x 17 mm
Greutate: 0.39 kg
Editura: Wiley
Locul publicării: Hoboken, United States