Techniques of Visual Persuasion: Create Powerful Images That Motivate (Voices That Matter)

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en Limba Engleză Paperback – 02 Aug 2020
No matter who you are, Techniques of Visual Persuasion will teach you how to think visually, and create compelling visual messages, imagery, and video for business, social media and the web.
Filled with practical examples, real-world stories, and hands-on exercises, this full-color guide illuminates the ?why? and the ?how? of powerful visual communication. Coverage includes:
  • Essential visual literacy and visual concepts for non-professionals
  • Building outstanding presentations: avoiding ?death by PowerPoint?
  • Creating disciplined ?Pecha Kucha? talks that focus on the essential story you're telling
  • Controlling the emotions associated with fonts and images
  • Crafting effective photos, and working with both amateur and professional talent
  • Editing, repairing, and compositing still images
  • Optimizing the impact of your video messages by controlling story, imagery, and sound
  • Create motion and 3D graphics that compel attention and convey a clear, powerful message
  • Edit video, master the basics of visual effects, and more

This book is suitable for a beginner-to-intermediate course communications course, from computer-mediated communication, to nonverbal communication, to business and professional communication.

Larry Jordan is an award-winning producer, director, editor, teacher and trainer who's been involved in the media industry for 50 years. He's produced, directed or edited at local broadcast TV stations and in US network television, and has extensive experience in corporate and training video. As a teacher, he focuses on media, marketing, communication, and the art of visual persuasion. Based in Los Angeles, he has taught at USC for over a decade, and is a member of both the Directors Guild of America and Producers Guild of America. He has been recognized as a ?Digital Video Industry Innovator? by Digital Video magazine and ?Top Corporate Producer? by AVVMM magazine. Jordan has written ten books, thousands of technical articles, hundreds of hours of online training, and was executive producer and host of Digital Production BuZZ, a weekly audio podcast devoted to digital video production and post-production, as well as 2 Reel Guys, a video podcast about the aesthetics of visual storytelling.

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ISBN-13: 9780136766797
ISBN-10: 013676679X
Pagini: 400
Dimensiuni: 177 x 231 x 22 mm
Greutate: 0.75 kg
Colecția Voices That Matter
Seria Voices That Matter

Notă biografică

Larry Jordan is a media producer, director, editor, author, and teacher. Hes a member of both the Directors Guild of America and the Producers Guild of America, with local and network broadcast credits. In addition to a 20-year career in media, hes spent 30 years creating and marketing high-tech and training products from a variety of firms, including his own. Hes written ten books on media and software and was the executive producer and host of the Digital Production Buzz weekly podcast for twelve years.
His teaching background includes 12 years teaching visual storytelling and media software at USC in Los Angeles. He also received the inaugural Industry Innovator Award presented by Digital Video in 2017.
His website is:


  • 1 The Power of Persuasion
  • 2 Persuasive Visuals
  • 3 Persuasive Writing
  • 4 Persuasive Fonts
  • 5 Persuasive Colors
  • 6 Persuasive Presentations
  • 7 Persuasive Photos
  • 8 Edit and Repair Still Images
  • 9 Create Composite Images
  • 10 Video Pre-Production
  • 11 Create Compelling Content with Interviews
  • 12 Sound Improves the Picture
  • 13 Video Production
  • 14 Video Post-Production
  • 15 Motion Graphics: Make Things Move
  • 16 Advanced Motion: Particles, Paths, and Perspective