Cantitate/Preț
Produs

Sun Tzu and the Art of Modern Warfare

De (autor)
Notă GoodReads:
en Limba Engleză Carte Paperback – 08 Jan 2015
Long acknowledged as a classic text on strategy, Sun Tzu's The Art of War has been admired by leaders as diverse as Mao Zedong and General Norman Schwartzkopf. However, having been written two thousand years ago, the book can be somewhat daunting to the modern reader.Mark McNeilly, author of Sun Tzu and the Art of Business (OUP, 2011), which made Sun Tzu accessible to the business executive, has extracted the six concepts most applicable to modern warfare, making them easy to understand and apply to military situations. Drawing on a wealth of fascinating historical examples, McNeilly shows how these six principles might be used in wars of the future—-both conventional wars and terrorist conflicts—-and how they can provide insight into currentaffairs, such as the war on terrorism and China's increasingly important strategic and military role in the world. This updated edition reflects on all that has happened in the past ten years, including the wars in Iraq and Afghanistan, the challenge of Iran, the "Arab Spring", and the continued rise of China. Each chapter includes brand new examples to explain important concepts in The Art of War.Including the full text of The Art of War in the popular translation by Samuel Griffith, with cross-references to quotations used in the book, Sun Tzu and the Art of Modern Warfare unlocks these elusive secrets for anyone interested in strategy and warfare, whether they are professional soldiers, military history buffs, or business executives.
Citește tot Restrânge

Preț: 9744 lei

Preț vechi: 10980 lei
-11%

Puncte Express: 146

Preț estimativ în valută:
1996 2276$ 1792£

Carte disponibilă

Livrare economică 27 decembrie 18 - 02 ianuarie 19

Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9780199957859
ISBN-10: 0199957851
Pagini: 328
Ilustrații: black & white illustrations, black & white tables, maps, figures
Dimensiuni: 157 x 235 x 21 mm
Greutate: 0.41 kg
Ediția: Updated Edition
Editura: Oxford University Press
Colecția OUP USA
Locul publicării: New York, United States

Notă biografică

Mark McNeilly is a former U.S. Army infantry captain and graduate of the 101st Airborne "Screaming Eagles" Helicopter Assault School. The author of Sun Tzu and the Art of Business: Six Strategic Principles for Managers, he is currently Adjunct Professor of Marketing at Kenan-Flagler Business School, University of North Carolina, Chapel Hill.