The Essential Business Reference for Designers. 'Success by Design' provides a perspective on the philosophies, tools and methods of today's successful designers who are also profitable businesspeople. Client service, project management, bookkeeping, and other tools required during a designer's workday are rarely covered in design school, and it's difficult to find comprehensive resources in book form or online. This book is intended to be a singular reference guide and also an inspiration. In order to enliven the subject matter, the book is illustrated with witty visualisations of critcal points.