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Style & Statistics: The Art of Retail Analytics (Wiley and SAS Business Series)

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en Limba Engleză Carte Hardback – 03 Jan 2017

A non–technical guide to leveraging retail analytics for personal and competitive advantage Style & Statistics is a real–world guide to analytics in retail. Written specifically for the non–IT crowd, this book explains analytics in an approachable, understandable way, and provides examples of direct application to retail merchandise management, marketing, and operations. The discussion covers current industry trends and emerging–standard processes, and illustrates how analytics is providing new solutions to perennial retail problems. You′ll learn how to leverage the benefits of analytics to boost your personal career, and how to interpret data in a way that′s useful to the average end business user or shopper. Key concepts are detailed in easy–to–understand language, and numerous examples highlight the growing importance of understanding analytics in the retail environment.
The power of analytics has become apparent across industries, but it′s left an especially indelible mark on retail. It′s a complex topic, but you don′t need to be a data scientist to take advantage of the opportunities it brings. This book shows you what you need to know, and how to put analytics to work with retail–specific applications.

 

  • Learn how analytics can help you be better at your job
  • Dig deeper into the customer′s needs, wants, and dreams
  • Streamline merchandise management, pricing, marketing, and more
  • Find solutions for inefficiencies and inaccuracies

As the retail customer evolves, so must the retail industry. The retail landscape not only includes in–store but also website, mobile site, mobile apps, and social media. With more and more competition emerging on all sides, retailers need to use every tool at their disposal to create value and gain a competitive advantage. Analytics offers a number of ways to make your company stand out, whether it′s through improved operations, customer experience, or any of the other myriad factors that build a great place to shop. Style & Statistics provides an analytics primer with a practical bent, specifically for the retail industry.

 

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Specificații

ISBN-13: 9781119270317
ISBN-10: 1119270316
Pagini: 208
Dimensiuni: 236 x 162 x 22 mm
Greutate: 0.36 kg
Editura: Wiley
Seria Wiley and SAS Business Series

Locul publicării: Hoboken, United States

Public țintă

Retail marketing directors, retail planners, merchants/buyers, directors/vice Presidents of planning & merchandising

Cuprins

Introduction
Chapter 1: Changing Face of Retail
Chapter 2: Merchandise Financial Planning
Statistical Forecasting
Chapter 3: Assortment Management
Understanding Your Customer
Understanding Product Choice Counts
Understanding Current Product Performance
Predicting the Evolution of Trends
How much to buy?
What sizes do I need?
Chapter 4: Fulfillment
Allocation
Order Fulfillment
Chapter 5: Pricing
Pricing Analytics
Regular Price
Promotional Pricing
Markdown/Clearance Pricing
Pricing Maturity & Organizational Structures
Chapter 6: Marketing
Data
Marketing Campaign Lift Analysis
Customer Lifetime Value
Customer Segmentation
The Internet of Things
Path to Purchase
Chapter 7: In–Store Experience
Store Labor Forecasting
Assortment Optimization
The Internet of Things
Chapter 8: Cyber–Security
EMV/Chip Cards
Chargebacks
Data Governance
Chapter 9:  Customer Journey
Chapter 10: How to Gain Personal Value from Analytics
The Citizen Data Scientist
Change Agent
Finding the Right Fit
Chapter 11: How to Gain Personal Value from Analytics
The Citizen Data Scientist
Change Agent
Finding the Right Fit
Additional Resources
Glossary
Retail Math
References
Index