Cantitate/Preț
Produs
Update 23 martie - COVID-19 - Informații privind activitatea Books Express

Strategy Maps (Harvard Business Publishing)

De (autor) ,
Notă GoodReads:
en Limba Engleză Hardback – February 2004
More than a decade ago, Robert S. Kaplan and David P. Norton introduced the Balanced Scorecard, a revolutionary performance measurement system that allowed organizations to quantify intangible assets such as people, information, and customer relationships. Then, in The Strategy-Focused Organization, Kaplan and Norton showed how organizations achieved breakthrough performance with a management system that put the Balanced Scorecard into action.

Now, using their ongoing research with hundreds of Balanced Scorecard adopters across the globe, the authors have created a powerful new tool--the "strategy map"--that enables companies to describe the links between intangible assets and value creation with a clarity and precision never before possible. Kaplan and Norton argue that the most critical aspect of strategy--implementing it in a way that ensures sustained value creation--depends on managing four key internal processes: operations, customer relationships, innovation, and regulatory and social processes. The authors show how companies can use strategy maps to link those processes to desired outcomes; evaluate, measure, and improve the processes most critical to success; and target investments in human, informational, and organizational capital. Providing a visual "aha!" for executives everywhere who can't figure out why their strategy isn't working, Strategy Maps is a blueprint any organization can follow to align processes, people, and information technology for superior performance.
Citește tot Restrânge

Din seria Harvard Business Publishing

Preț: 17211 lei

Preț vechi: 20831 lei
-17%

Puncte Express: 258

Preț estimativ în valută:
3365 3919$ 3049£

Carte disponibilă

Livrare economică 16-27 octombrie
Livrare express 03-10 octombrie pentru 14801 lei

Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9781591391340
ISBN-10: 1591391342
Pagini: 480
Dimensiuni: 163 x 236 x 41 mm
Greutate: 0.89 kg
Ediția: NONE
Editura: Harvard Business Review Press
Colecția Harvard Business Publishing
Seria Harvard Business Publishing

Locul publicării: Canada

Notă biografică

Robert S. Kaplan is the Marvin Bower Professor of Leadership Development at Harvard Business School. David P. Norton serves as a Director with the Balanced Scorecard Collaborative.