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Strategic Public Relations Management (Routledge Communication Series)

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en Limba Engleză Paperback – 13 Feb 2015
Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. It presents a scientific approach that helps future and current practitioners understand and communicate the value of public relations to others, using performance metrics to demonstrate return on investment.
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Specificații

ISBN-13: 9780415517690
ISBN-10: 0415517699
Pagini: 272
Ilustrații: 34 black & white tables, 30 black & white halftones, 35 black & white line drawings
Dimensiuni: 185 x 234 x 20 mm
Greutate: 0.68 kg
Ediția: Revised
Editura: Routledge
Seria Routledge Communication Series


Notă biografică

Erica Weintraub Austin is the Professor and Director of the Center of Media and Health Promotion at Washington State University. Bruce E. Pinkleton is Professor and Associate Director of the Murrow Center for Media and Health Promotion Coordinator at Washington State University.