Cantitate/Preț
Produs

Strategic Marketing For Health Care Organizations: Building A Customer–Driven Health System

De (autor) , ,
Notă GoodReads:
en Limba Engleză Paperback – 27 Jan 2021
StrategicMarketinginHealthCareOrganiationsinitsfirsteditionfastbecameoneofthetopsellingintroductorytextbooksonmarketinginhealthcareorganizations,applyingworldreknownprofessorPhilipKotler'sstrategicmarketingmodeltothedynamicworldofhealthcareorganizations.Inthisnewedition,reflectingsubstantialinputfromadopters,thebookfurtherintensifiesitsfocusontheuniquemarketingneedsandsolutionsofhealthcareorganizations,includingphysicanpractices,hospitals,longtermcarefacilities,publichealthfacilities,insurersandmanagedcareorganizations,healthcarecomputing,pharmaceuticalcompanies,biotechnologyfirms,andmedicaldevicemanufacturers.Perspectivesincludemarketingofproductsandservicesaswellassocialmarketing,globalapproaches,andphysicianrecruitment.Thebook'stried-and-truestepwiseapproachguidesreadersinessentialstepsofdevelopingastrategicmarketingplan,puttingitintoeffect,andmeasuringitsoutcomes,foralltypesofhealthcareprofessionals.WithStrategicMarketingforHealthCareOrganizations,studentsandfutureadministratorswillhaveaguidetothemostsuccessfulstrategiesandtechniques,presentedreadytoapplybythemostknowledgeableauthors.Contents:
Chapter1.Healthcaremanagementneedsstrategicmarketing:Usingmarketingtoolstosolveproblemsanddelivervalueinhealthcare.
Chapter2.Howtoconductanactionablehealthcaremarketanalysis:How,andwhy,toanalyzethehealthcareenvironmentandspecificmarkets.
Chapter3.HowtoWriteaStrategicHealthCareMarketingPlan:Thischapterisausermanualforwritingahealthcaremarketingplan,covering1)situationanalysis,2)marketinggoalsandobjectives,3)overallstrategies,and4)marketingmixstrategies.AppendixCoutlinesasamplemarketingplan.
Chapter4.TheConsumerMarketandMarketingtoConsumers
Chapter5.ThePhysicianMarketandMarketingPhysicianServices
Chapter6.TheHospitalMarketandMarketingHospitalServices
Chapter7.ThePharmaceuticalandBiotechnologyMarketsandMarketingPharmaandBiotechProducts
Chapter8.TheMedicalDeviceMarketandMarketingMedicalDevices
Chapter9.TheHealthInformationSystemMarketandMarketingHIS
Chapter10.ApplyingStrategicMarketingtoSocialHealthCareMarketingOrganizations:Globalinitiativeswillbeincluded.
Chapter11.ApplyingStrategicMarketingtoHealthPolicyandHealthReform:Howcouldlegislatorsandpolicyadministratorsusestrategichealthcaremarketingtoincreasevalue?HowcouldastrategicmarketingplanhavehelpedimprovetheAffordableCareAct?
Appendix:HealthCareMarketingCases:HarvardBusinessPublishing-qualitycases.Examples:Hospice,HIVpreventioninAfrica,medicaldevice,healthreform,etc.
Citește tot Restrânge

Preț: 46152 lei

Preț vechi: 48580 lei
-5%

Puncte Express: 692

Preț estimativ în valută:
8933 10862$ 7674£

Carte disponibilă

Livrare economică 30 iunie-05 iulie
Livrare express 30 iunie-08 iulie pentru 11756 lei

Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9781118355831
ISBN-10: 1118355830
Pagini: 416
Dimensiuni: 176 x 242 x 20 mm
Greutate: 0.64 kg
Ediția: 2nd Edition
Editura: Wiley
Locul publicării: Hoboken, United States