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Strategic Management: Strategists at Work

Autor Robert MacIntosh, Donald MacLean, Craig Robinson
en Limba Engleză Paperback – 6 apr 2023
Focusing on the practicalities of developing business strategy, this textbook provides an intuitive approach to developing a strategic plan. The authors share what they have learned through two decades of strategy work with a myriad of organisations, presenting theory and delivering key insights into the strategist's role.The authors demonstrate their unique Strategy Cycle approach, which combines strategic logic (in the form of detailed plans) with the aesthetic, creative and interpretive process of bringing a strategy to life by storytelling. They examine familiar planning tools to identify where value truly lies, while introducing new ideas and methods, culminating in a simple and succinct 10-component strategy.Visit the authors' website at strategystory.co.uk
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Specificații

ISBN-13: 9781350347588
ISBN-10: 1350347582
Pagini: 264
Ilustrații: 35 2-colour figures and tables
Dimensiuni: 156 x 234 mm
Greutate: 0.45 kg
Ediția:2
Editura: Bloomsbury Publishing
Colecția Bloomsbury Academic
Locul publicării:London, United Kingdom

Caracteristici

Strategists at Work boxes give brief examples from industry or consultancies to highlight the topic in practice

Cuprins

1. Introduction2. A Brief History of Strategy and Strategists3. Diagnosis4. Intent5. Trends and Opportunities6. Resources and Capability7. Strategic Options8. Evaluating Strategy9. Building a Comprehensive Strategy10. The Strategy Cycle11. Logic to Action12. Complexity, Strategy, Transformation and Leadership13. The Strategy Cycle in PracticeCase Study 1: AppleCase Study 2: NokiaCase Study 3: ABBCase Study 4: Nine DragonsAppendix 1: Strategy Cycle templatesAppendix 2: Writing a Business PlanAppendix 3: Writing Strategy AssignmentsIndex

Recenzii

This book is both comprehensive and immediately accessible to students and practitioners alike; the authors brilliantly bring the world of strategy to life through real-world examples and practical applications, while reflecting the latest cutting-edge research and developments in the field.
In this eminently readable book, MacIntosh, MacLean and Robinson summarize, integrate, and apply all the major theoretical frameworks in strategic management, before demonstrating how these frameworks are actually used. In doing so, they allow the reader to learn from the experts themselves - the practicing strategic managers of the business world.
This wonderful book is practical, rigorous, up to date, and written in an engaging style that includes suitable irony. It blends the old (before the common era) with the new (the COVID pandemic) and careful planning with unexpected emergence, in ways that provide potential strategists with both realism and hope.
In this book, MacIntosh, MacLean and Robinson discuss the parts of strategy other books often leave out. In addition to the tools, techniques and pertinent research, they focus on the 'messy reality' of how the work of strategy really gets done - the language, politics, plans that go awry and not least, the strategists themselves. This practical approach is informed by an impressive depth of theoretical insight, presented in a highly accessible way, informed by expansive practical experience within a range of organisations. This is essential reading both for those new to the field and for strategists who will benefit from this refreshing set of ideas and examples.
If you are compelled to understand more about strategy in our complex, interconnected, digital world and to identify ways in which you are more likely to deliver successful outcomes - then Strategists at Work is a great read.
MacIntosh, MacLean and Robinson's Strategic Management offers a practical and innovative approach to planning and executing strategy for scholars and practitioners alike. Its comprehensive coverage and engaging style is combined with novel insights into strategy as narrative, giving it versatility and relevance across all levels of teaching and study.
This textbook refreshingly addresses issues such as the history of strategy, the work of strategists, cultural and political issues as they relate to strategy, and complexity and transformation. As such it helps to bring strategy to life in an appealing way.
This book on strategic management is a must-read for any business professional looking to stay ahead of the game. With a focus on practical, real-world examples and experiential work, it provides a comprehensive guide to the latest strategic management practices and trends.
Strategic Management: Strategists at Work is a fantastic book. Both refreshingly simple and complex at the same time. The authors manage to combine straightforward, practical advice on how to craft strategy with accessible theoretical insights on the social dynamics of strategy work. This second edition includes lots of updated examples and a great new chapter on storytelling, showing that a robust, coherent, logical strategy on its own is nothing without a storytelling culture that promotes that strategy.
I couldn't think of a better resource for my students than Strategic Management. Why? Because the authors have written this text with the learner in mind. Their storytelling approach brings theory to life, and makes what could have been an arduous read enjoyable, practical and meaningful. For anyone teaching this subject, put it on your resource list-your students will thank you!
This is one of the best strategy books in an increasingly crowded and noisy field. The text succeeds in its nuanced simplicity. MacIntosh, MacLean and Robinson are gifted storytellers and do a wonderful job of making strategy accessible by avoiding corporate gibberish and embedding state-of-the-art knowledge in a highly-readable format.
The biggest challenge in business is translating leadership strategy into management action. MacIntosh, MacLean and Robinson have unscrambled the formula for effective delivery. Read it, before tomorrow gets here.