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Strategic Management

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en Limba Engleză Carte Paperback – 16 May 2016
Strategic Management, 3e by Frank T. Rothaermel continues to synthesize and integrate theory, empirical research, and practical applications with current, real-world examples. This approach not only offers students a learning experience that uniquely combines rigor and relevance, but it also prepares them for the types of challenges they will face as managers in the globalized and turbulent business environment of the 21st century. Examples profile the products and services of companies that students are familiar with such as Facebook, Google, Starbucks, Apple and Uber. In its characteristic single, strong voice, Strategic Management provides students with the foundation they need to understand how companies gain and sustain competitive advantage, as well as how to become managers capable of making well-reasoned strategic decisions.

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Specificații

ISBN-13: 9781259255496
ISBN-10: 1259255492
Pagini: 576
Dimensiuni: 211 x 252 x 18 mm
Greutate: 0.85 kg
Ediția: 3
Editura: McGraw Hill Education
Colecția McGraw-Hill Education
Locul publicării: United States

Cuprins

PART ONE ANALYSIS
CHAPTER 1 What Is Strategy?
CHAPTER 2 Strategic Leadership: Managing the Strategy Process
CHAPTER 3 External Analysis: Industry Structure, Competitive Forces, and Strategic Groups
CHAPTER 4 Internal Analysis: Resources, Capabilities, and Core Competencies
CHAPTER 5 Competitive Advantage, Firm Performance, and Business Models
 
PART TWO FORMULATION
CHAPTER 6 Business Strategy: Differentiation, Cost Leadership, and Blue Oceans
CHAPTER 7 Business Strategy: Innovation and Entrepreneurship
CHAPTER 8 Corporate Strategy: Vertical Integration and Diversification
CHAPTER 9 Corporate Strategy: Strategic Alliances, Mergers and Acquisitions
CHAPTER 10 Global Strategy: Competing Around the World
 
PART THREE IMPLEMENTATION
CHAPTER 11 Organizational Design: Structure, Culture, and Control
CHAPTER 12 Corporate Governance and Business Ethics
 
PART FOUR MINICASES
HOW TO CONDUCT A CASE ANALYSIS
 
PART FIVE FULL-LENGTH CASES