Cantitate/Preț
Produs

Strategic Management of Technological Innovation

Autor Melissa Schilling
en Limba Engleză Paperback – 17 mar 2016
Analyze. Formulate. Implement.
Melissa Schilling’sStrategic Management of Technological Innovation,5e approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation.
Citește tot Restrânge

Preț: 67718 lei

Preț vechi: 69099 lei
-2%

Puncte Express: 1016

Preț estimativ în valută:
12974 14053$ 11126£

Cartea nu se mai tipărește

Doresc să fiu notificat când acest titlu va fi disponibil:

Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9781259539060
ISBN-10: 1259539067
Pagini: 336
Dimensiuni: 198 x 231 x 13 mm
Greutate: 0.5 kg
Ediția:5
Editura: McGraw Hill Education
Colecția McGraw-Hill Education
Locul publicării:United States

Cuprins

Preface
Introduction 1
PART ONE
Industry Dynamics of Technological Innovation 13
Sources of Innovation 15
Types and Patterns of Innovation 43
Standards Battles and Design Dominance 67
Timing of Entry 89
PART TWO
Formulating Technological Innovation Strategy 107
Defining the Organization's Strategic Direction 109
Choosing Innovation Projects 129
Collaboration Strategies 153
Protecting Innovation 183
PART THREE
Implementing Technological Innovation Strategy 209
Organizing for Innovation 211
Managing the New Product Development Process 235
Managing New Product Development Teams 265
Crafting a Deployment Strategy 283
INDEX 311