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Strategic Communications for Nonprofit Organization 2e – Seven Steps to Creating a Successful Plan

Autor SJ Patterson
en Hardback – 6 feb 2009
PRAISE FOR
Strategic Communications for Nonprofit Organizations

Seven Steps to Creating a Successful Plan, Second Edition
> --Louise Howell, PhD, Executive Director Kentucky River Community Care, Inc.
> --Buddy Gill, Chief Advocacy Officer Texas Credit Union League
Your nonprofit's strategic communications plans are active, organic documents that don't belong on a shelf
Written by renowned nonprofit communication specialists, Strategic Communications for Nonprofit Organizations, Second Edition authoritatively reveals how your organization can project a positive image, focus public attention, strengthen community partnerships, and maximize scarce organizational resources to achieve social change.
Organized to follow the flow of the strategic communications process, the new edition of this step-by-step guide helps your organization answer essential questions, including:
  • What are we trying to achieve?
  • Who are we trying to reach?
  • What do we want supporters to do?
  • How do we encourage them to do it?
  • How will we know if we've succeeded?
With an accompanying Web site filled with worksheets, forms, surveys, and self-assessment tools, Strategic Communications for Nonprofit Organizations, Second Edition can be used in its entirety or to specifically focus on a particular challenge. Enthusiastic and readable, this much-needed volume succinctly outlines the basic principles and approach necessary to improve the effectiveness of your nonprofit's communications and outreach efforts in fulfilling its mission and promoting lasting social change.
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Specificații

ISBN-13: 9780470401224
ISBN-10: 0470401222
Pagini: 288
Dimensiuni: 178 x 254 x 19 mm
Greutate: 0.68 kg
Ediția:2nd Edition
Editura: Wiley
Locul publicării:Hoboken, United States

Public țintă

Nonprofit CEOs, senior staff, and philanthropic organizations that fund their work. 

Notă biografică


Descriere

How a nonprofit s strategic communications department defines its issues and policies determines whether the public views it as an effective organization. Strategic Communications for Nonprofit Organizations, Second Edition supports nonprofits in using their resources most effectively.