Store Wars: The Worldwide Battle for Mindspace and Shelfspace, Online and In–store

De (autor) ,
Notă GoodReads:
en Limba Engleză Carte Hardback – 20 Jul 2012
The sequel to the highly successful Store Wars: the battle for mindspace and shelfspace published in 1995. The new edition will retain all the strengths of the old book including a comprehensive and complex approach to the consumer & retail market and the interaction between FMCG retailers and manufacturers.
Citește tot Restrânge

Preț: 17441 lei

Puncte Express: 262

Preț estimativ în valută:
3476 3850$ 2922£

Carte disponibilă

Livrare economică 21-27 decembrie
Livrare express 14-18 decembrie pentru 2136 lei

Preluare comenzi: 021 569.72.76


ISBN-13: 9781118374061
ISBN-10: 1118374061
Pagini: 314
Ilustrații: Illustrations
Dimensiuni: 154 x 233 x 23 mm
Greutate: 0.57 kg
Ediția: 2nd Edition
Editura: Wiley
Locul publicării: Chichester, United Kingdom

Public țintă

Executives and managers from global organizations and regional offices of leading corporations in both the consumer and retail markets (marketing and sales perspectives).  MBA students in marketing.  Experts and consultants in the area of Retail and Supply Chain Management.