Starting an Online Business All–in–One For Dummies

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en Limba Engleză Carte Paperback – 17 Mar 2017
Start a successful online business and be your own boss! Being an online entrepreneur means more than just building a website and this book breaks down everything you need to know to be successful. Inside, you′ll get plain–English explanations and easy–to–follow instruction on online business basics, legal and accounting issues, website design, Internet security, boosting sales, e–commerce, and so much more.
While the ideas and concepts behind starting an online business are tried and true, the tools available to entrepreneurs change and evolve quickly and often. Starting an Online Business All–in–One For Dummies gets you up to speed on the best new tools, resources, and communities, and shows you how to best leverage them to up your chances of success.
  • Discover your niche and create a business plan
  • Design your website and storefront
  • Increase your reach and market with social media
  • Choose the best web host for your needs
If you′re a budding entrepreneur with dreams of running your own online business, this book has everything you need to get started and grow your company to extraordinary heights!
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ISBN-13: 9781119315520
ISBN-10: 1119315522
Pagini: 912
Dimensiuni: 187 x 234 x 45 mm
Greutate: 1.16 kg
Ediția: 5th Edition
Editura: Wiley
Locul publicării: Hoboken, United States

Public țintă

Our primary target audience is entrepreneurs who want to start an online business or put their bricks–and–mortar businesses on the Web. Online businesses that want to promote, secure, and lower costs for their site are a secondary target market. 

Textul de pe ultima copertă

Start an online business with ease
This book will give you everything you need to be your own boss and start making money on the web! Start with the basics and set up your website and storefront. Then follow the steps to make sure your site is secure and your business is legal. You′ll also discover ways to sell through social media, use SEO to drive traffic, market your business, and raise funding to take your company to the next level.
11 Books Inside
  • Start–Up Essentials
  • Legal and Accounting
  • Website Functionality and Aesthetics
  • Online and Operating
  • Managing Security Risks
  • Online Marketing Basics
  • Retail to E–Tail
  • E–Commerce Fundamentals
  • E–Business for the Nonprofit
  • E–Commerce Trends and Market Opportunities
  • E–Commerce Advanced

Notă biografică

Shannon Belew currently leads the digital marketing strategy for Digium, a global, open source communications company, and is a frequent guest speaker and freelance writer. Joel Elad is the head of Real Method Consulting, where he provides consulting and advice for e–commerce companies and entrepreneurs.