Star Brands: A Brand Manager's Guide to Build, Manage & Market Brands
Autor Carolina Rogoll Cuvânt înainte de Debbie Millmanen Limba Engleză Paperback – 2 iun 2015
The author combines her experience building brands at the front lines of a big multinational company with top-notch marketing and management theory. What results is an ideal primer for anyone seeking structured guidance on building a brand for a client, managing a brand, or even starting a brand for oneself.
Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish aNew York Timesbestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
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Specificații
ISBN-13: 9781621534631
ISBN-10: 1621534634
Pagini: 256
Ilustrații: 50 color illustrations
Dimensiuni: 178 x 229 x 15 mm
Greutate: 0.68 kg
Editura: Allworth
Colecția Allworth
ISBN-10: 1621534634
Pagini: 256
Ilustrații: 50 color illustrations
Dimensiuni: 178 x 229 x 15 mm
Greutate: 0.68 kg
Editura: Allworth
Colecția Allworth