Social Media in Higher Education: ASHE Higher Education Report, Volume 42, Number 5 (J–B ASHE Higher Education Report Series (AEHE))

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en Limba Engleză Carte Paperback – 14 Mar 2017
Social media is central to postsecondary education. It is how students engage with the campus community, and campus leaders and practitioners are interested in how an institution can employ social media to impact instruction, student services and institutional effectiveness in an increasingly competitive market. This volume presents the current research and scholarship on social media that provides a view of the higher education landscape in this new digital age and it demonstrates how social media influence behavior and campus culture.
Drawing on a critical synthesis and analysis from recent research on this rapidly evolving phenomenon, this monograph examines:
  • some of the assumptions and presumptions around social media,
  • how social media is used and how it shapes the student experience and student development, and
  • best practices for enhancing curricular and co–curricular communities of practice.

This is the 5th issue of the 42nd volume of the Jossey–Bass series ASHE Higher Education Report. Each monograph is the definitive analysis of a tough higher education issue, based on thorough research of pertinent literature and institutional experiences. Topics are identified by a national survey. Noted practitioners and scholars are then commissioned to write the reports, with experts providing critical reviews of each manuscript before publication.
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ISBN-13: 9781119335894
ISBN-10: 1119335892
Pagini: 144
Dimensiuni: 148 x 228 x 8 mm
Greutate: 0.18 kg
Seria J–B ASHE Higher Education Report Series (AEHE)

Locul publicării: Hoboken, United States

Public țintă

Useful for students, researchers and practitioners who are interested in topics related to social media as well as people who want to better harness social media for its multiple uses in higher education including alumni relations, endowment development, student engagement, new student programs as well as academic programs and research.


Executive Summary 7 Foreword 13
Acknowledgments 17
Introduction and Relevance of Social Media 18
Definitions 19
Monograph Roadmap 20
Demographics of Technology/Mobile/Social Media Use 22
Historical Context 22
Understanding the Connections Between Internet Usage, Social Media, and Mobile Accessibility 24
Overall Social Media Data 25
Platform–Specific Data 26
Teenage Trends 28
College Student Use of Digital Technologies 29
Social Media and Students College Admission Process 33
Recruitment and Selection Process 33
Expectations of Prospective Students 34
Institutional Strategies 38
First–Generation College Students and College Choice 42
Greater Access to Information 42
Peer Feedback 45
Emotional Support and Reinforcement of Identity 46
Social Media and College Transitions 48
Prearrival College Transitions 49
Postarrival College Adjustment 50
Maintenance of Home Relationships 51
Forming Relationships with College Peers and Loneliness 51
Institutional Attachment and Persistence 52
College and University Social Media Interventions 53
Academic Uses of Social Media 55
Implementation of Social Media in the Curriculum 57
Outcomes of Social Media Integration into the Curriculum 61
The Negative Side of Social Media Use in the Curriculum 65
Campus Social Experience and Cocurricular Learning 73
Social Media and Student Engagement 74
Social Capital Acquisition and Social Media 74
Engagement on Social Media 76
Activism and Civic Engagement 77
Identity Development and Social Media 78
Self–Presentation 80
Digital Identity and Self–Presentation Implications for Practice 81
Social Media Use in Specific Functional Areas 83
Advancement, Development, and Alumni Relations 83
Athletics 85
Campus/Student Activities and Involvement 88
Career Services 89
Conduct Offices 90
Crisis Response 92
Multicultural Affairs 93
Residence Life 94
Emerging Challenges on Campus 96
Anonymity 96
Cyberbullying 98
Social Media in Higher Education 5
Racial Hostility 98
Relationships and Dating 99
Summary and Synthesis of Reviewed Literature 100
Practice and Institutional Policy–making 103
Research Implications 103
Functional Areas and Cocurricular Implications 104
Academic Implications 106
The Future of Social Media on Campus 108
References 112
Name Index 129
Subject Index 135
About the Authors 139