Social Media CampaignsDe (autor) Carolyn Mae Kim
en Limba Engleză Carte Paperback – 08 Jul 2016
This text guides students through the essential elements and structures of a social media campaign, beginning with conception and finishing with evaluation. Designing engagement with audiences through listening; strategic design; engagement; and evaluation, it outlines the process for public relations students and professionals to use when developing digital strategies.
Using a set structure for learning key elements to managing social media, this text presents a holistic cycle in which students can understand communication processes in a social media environment. It will also serve practitioners who have had little or no formal training in producing and executing social media campaigns.
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|Carte Paperback (1)||276.47 lei Economic 18-30 zile||+16.41 lei 4-8 zile|
|Routledge – 08 Jul 2016||276.47 lei Economic 18-30 zile||+16.41 lei 4-8 zile|
|Carte Hardback (1)||874.07 lei Economic 18-30 zile|
|Routledge – 18 Jul 2016||874.07 lei Economic 18-30 zile|
Dimensiuni: 152 x 229 x 22 mm
Greutate: 0.30 kg