Social Media Campaigns

De (autor)
en Limba Engleză Carte Paperback – 08 Jul 2016

This text guides students through the essential elements and structures of a social media campaign, beginning with conception and finishing with evaluation. Designing engagement with audiences through listening; strategic design; engagement; and evaluation, it outlines the process for public relations students and professionals to use when developing digital strategies.

Using a set structure for learning key elements to managing social media, this text presents a holistic cycle in which students can understand communication processes in a social media environment. It will also serve practitioners who have had little or no formal training in producing and executing social media campaigns.

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ISBN-13: 9781138948600
ISBN-10: 1138948608
Pagini: 184
Dimensiuni: 152 x 229 x 22 mm
Greutate: 0.30 kg
Editura: Routledge