Cantitate/Preț
Produs

Social Crm in the Airline Industry: Internet Economics / Internetokonomie, cartea 7


en Limba Engleză Paperback
Social media has found its way into most businesses as a tool to push sales. However, its potential to create long-term customer loyalty has not been fully exploited. In industries characterized by fierce competition, customer loyalty is key for sustainable success. How can companies attract future consumers? Born in the digital age, digital natives are powerful experts of social media and will dominate businesses. By focusing and building on insights from the aviation industry, this book develops an approach to use social media in a way that engages the digital natives in long-term customer relationship management (CRM). (Series: Internet Economics / Internetokonomie - Vol. 7)
Citește tot Restrânge

Din seria Internet Economics / Internetokonomie

Preț: 20180 lei

Puncte Express: 303

Preț estimativ în valută:
3866 4188$ 3316£

Indisponibil temporar

Doresc să fiu notificat când acest titlu va fi disponibil:

Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9783643903976
ISBN-10: 3643903979
Pagini: 108
Dimensiuni: 145 x 203 x 10 mm
Greutate: 0.16 kg
Editura: Lit Verlag
Seria Internet Economics / Internetokonomie