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Shapeholders – Business Success in the Age of Activism

Autor Mark Kennedy
en Hardback – 13 iun 2017

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Specificații

ISBN-13: 9780231180566
ISBN-10: 023118056X
Pagini: 272
Dimensiuni: 161 x 233 x 23 mm
Greutate: 0.54 kg
Editura: Columbia University Press

Notă biografică

Mark R. Kennedy is president of the University of North Dakota, founder of the Economic Club of Minnesota, and a member of the Council on Foreign Relations. He has served as treasurer of Macy's, a U.S. congressional representative, a presidential trade advisor under Presidents George W. Bush and Barack Obama, and director of George Washington University's Graduate School of Political Management.

Cuprins

Preface
Acknowledgments
Introduction: From the Heart of a Businessman
Who Are the Shapeholders?
1. Shapeholders
2. Social Activists
3. The Media
4. Politicians
5. Regulators
Seven Steps to Shapeholder Success
6. Align with a Purpose
7. Anticipate
8. Assess
9. Avert
10. Acquiesce
11. Advance Common Interests
12. Assemble to Win
13. Pope Francis, a CEO Worth Emulating
Notes
Index