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SEO: Search Engine Optimization Bible (Bible)

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en Limba Engleză Carte Paperback – 14 Dec 2007
Increase your web traffic with better search results Wonder how some companies pop up high in search engine rankings? It′s all about search appeal. Master the strategies, techniques, and shortcuts in this detailed SEO guide and you can improve your web site′s search rankings and start driving the targeted traffic you want to your virtual door. Learn to punch up keywords, add HTML tags for tracking, evaluate pay–per–click strategies, and much more. If you want to make SEO work for you, this is the book you need to succeed.
  • Learn how to give your web site search appeal
  • Target behaviors and draw the customers you really want
  • Employ social media in your search engine marketing
  • Optimize your site specifically for Google®, MSN®, or Yahoo!®
  • Demystify the role of links and linking in search
  • Understand robots, spiders, and crawlers
  • Analyze your SEO efforts and see what works
  • Make use of SEO tools available online
  • Create a winning SEO plan
  • Read interviews with over a dozen SEO experts
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Specificații

ISBN-13: 9780470175002
ISBN-10: 0470175001
Pagini: 408
Dimensiuni: 191 x 235 x 23 mm
Greutate: 0.62 kg
Colecția John Wiley &Sons
Seria Bible

Locul publicării: Hoboken, United States

Public țintă

Primary Audience: Owners and IT managers of small or mid–sized businesses, marketing managers, PR professionals, web developers, and consultants who need to learn how to drive traffic to their web sites using SEO.Secondary Audience: Anyone who is interested in learning about SEO for a small, personal website or eBay store.  

Textul de pe ultima copertă

Increase your web traffic with better search results Wonder how some companies pop up high in search engine rankings? It′s all about search appeal. Master the strategies, techniques, and shortcuts in this detailed SEO guide and you can improve your web site′s search rankings and start driving the targeted traffic you want to your virtual door. Learn to punch up keywords, add HTML tags for tracking, evaluate pay–per–click strategies, and much more. If you want to make SEO work for you, this is the book you need to succeed.
  • Learn how to give your web site search appeal
  • Target behaviors and draw the customers you really want
  • Employ social media in your search engine marketing
  • Optimize your site specifically for Google®, MSN®, or Yahoo!®
  • Demystify the role of links and linking in search
  • Understand robots, spiders, and crawlers
  • Analyze your SEO efforts and see what works
  • Make use of SEO tools available online
  • Create a winning SEO plan
  • Read interviews with over a dozen SEO experts

Cuprins

Introduction. Part I: Understanding SEO.
Chapter 1: Search Engine Basics.
Chapter 2: Creating an SEO Plan.
Part II: SEO Strategies.
Chapter 3: Building Your Site for SEO.
Chapter 4: Keywords and Your Web Site.
Chapter 5: Pay–per–Click and SEO.
Chapter 6: Maximizing Pay–per–Click Strategies.
Chapter 7: Increasing Keyword Success.
Chapter 8: Understanding and Using Behavioral Targeting.
Chapter 9: Managing Keyword and PPC Campaigns.
Chapter 10: Keyword Tools and Services.
Chapter 11: Tagging Your Web Site.
Chapter 12: The Content Piece of the Puzzle.
Chapter 13: Understanding the Role of Links and Linking.
Part III: Optimizing Search Strategies.
Chapter 14: Adding Your Site to Directories.
Chapter 15: Pay–for–Inclusion Services.
Chapter 16: Robots, Spiders, and Crawlers.
Chapter 17: The Truth About SEO Spam.
Chapter 18: Adding Social–Media Optimization.
Chapter 19: Automated Optimization.
Part IV: Maintaining SEO.
Chapter 20: SEO Beyond the Launch.
Chapter 21: Analyzing Success.
Appendices.
Appendix A: Optimization for Major Search Engines.
Appendix B: Industry Interviews.
Appendix C: SEO Software, Tools, and Resources.
Appendix D: Worksheets.
Glossary.
Index.

Notă biografică

Jerri L. Ledford has been a freelance business technology writer for more than 15 years. Over 750 of her articles, profiles, news stories, and reports have appeared online and in print. She also develops and teaches technology training courses for such companies as IBT Financial, Hewlett Packard, and CNET. She is the author of Google Powered: Productivity with Online Tools and coauthor of Google Analytics, both from Wiley.