Scaling Up: How to Build a Meaningful Business... & Enjoy the Ride (Cărțile Antreprenoria)De (autor) Verne Harnish
en Limba Engleză Carte Hardback – 21 Oct 2014
Winner of the 2015 International Book Awards for General Business
Winner of the 2015 National Indie Excellence Award for General Business
Winner of the 2015 Readers' Favorite International Book Award Gold Medal for Non-Fiction Business
Winner of the 2015 Paris Book Festival Award for Business
Winner of the 2015 Amsterdam Book Festival Award for Business
Winner of the 2015 San Francisco Book Festival Award for Business
Finalist of the 2015 International Book Awards for Best New Non-Fiction
It's been over a decade since Verne Harnish's best-selling book "Mastering the Rockefeller Habits "was first released. "Scaling Up: How a Few Companies ""Make It...and Why the Rest Don't" is the first major revision of this business classic. In "Scaling Up," Harnish and his team share practical tools and techniques for building an industry-dominating business. These approaches have been honed from over three decades of advising tens of thousands of CEOs and executives and helping them navigate the increasing complexities (and weight) that come with scaling up a venture. This book is written so everyone -- from frontline employees to senior executives -- can get aligned in contributing to the growth of a firm. There's no reason to do it alone, yet many top leaders feel like they are the ones dragging the rest of the organization up the S-curve of growth. The goal of this book is to help you turn what feels like an anchor into wind at your back -- creating a company where the team is engaged; the customers are doing your marketing; and everyone is making money. To accomplish this, "Scaling Up" focuses on the four major decision areas every company must get right: People, Strategy, Execution, and Cash. The book includes a series of new one-page tools including the updated One-Page Strategic Plan and the Rockefeller Habits ChecklistTM, which more than 40,000 firms around the globe have used to scale their companies successfully -- many to $1 billion and beyond. Running a business is ultimately about freedom. "Scaling Up" shows business leaders how to get their organizations moving in sync to create something significant and enjoy the ride.
Verne Harnish is founder of Entrepreneurs' Organization and chaired its premiere CEO program, Birthing of Giants, and WEO's Advanced Business executive program, both held at MIT. He is the founder and CEO of Gazelles, Growth Guy syndicated columnist, Venture columnist for FORTUNE magazine, and author of Mastering the Rockefeller Habits, The Greatest Business Decisions of All Time, and Scaling Up. He chairs Growth Summits around the globe and resides in Barcelona, Spain with his wife and four children.