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SAP CRM: Business Processes and Configuration (SAP Press)

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Notă GoodReads:
en Limba Engleză Carte Hardback – 27 Nov 2015

Where does SAP CRM fit into an effective customer relationship management strategy? How does SAP CRM support a customer-driven business, and how can you configure the application so it does?This comprehensive guide offers the details you need about key SAP CRM processes, functions, and configuration. Learn how to use SAP CRM to connect with customers and manage the core CRM processes that are crucial to sales, service, web channel support, and marketing efforts. Scope out the CRM landscape and its broadened deployment options, and then learn to enhance an SAP CRM implementation using mobility, analytics, and performance analysis. From master data to middleware to the web UI, get the answers on how to achieve a customer-oriented CRM strategy with SAP CRM.

Technical ComponentsLearn how to set up the whole system with the CRM master data. Then, integrate various data sources from both SAP and non-SAP systems with SAP CRM's core implementation component, middleware.

Business Processes Configure and utilize CRM marketing in alignment with your core business processes, then explore real-world sales process examples like contracts and quotations. Pull it all together with key CRM service functionality and business scenarios.

Analyze, AnywhereMonitor your business' progress with CRM analytics, while measuring performance and workload analysis. Perform these and other CRM functions from anywhere with CRM mobile technology and the web channel application.
Highlights:
 

  • Deployment options
  • Web Client
  • Middleware
  • Master data configuration
  • Transactions
  • Business transactions
  • Marketing, sales, and service
  • Mobile technology
  • Analytics
  • Workload analysis

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Specificații

ISBN-13: 9781493210398
ISBN-10: 1493210394
Pagini: 737
Dimensiuni: 179 x 236 x 50 mm
Greutate: 1.51 kg
Editura: Rheinwerk Verlag GmbH
Seria SAP Press


Notă biografică

Chandrakant Agarwal is a certified SAP CRM and SAP ERP MM consultant currently working as a CRM solutions architect for Owens Corning. With over 10 years of practical CRM experience, Chandrakant has worked on multiple projects around core areas of marketing, sales and service with different CRM applications like customer Interaction Center and Web Channel. He has worked in multiple industries like manufacturing, high-tech, and energy and chemical. His strong business background in CRM processes includes sales and marketing, e-commerce functional consulting in base configuration, master data management, service, customer Interaction Center, Web UI CRM 7.0, IPC, middleware, and groupware.