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Sales Strategy of SMEs in Emerging Market

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en Limba Engleză Carte Paperback – 15 May 2013
The SMEs have been confronting with the sales problems like competition with imported products, smuggled products, dominance of wholesalers, fluctuation of exchange rates, poor quality products due to the use of outdated technology and unskilled labor, high cost of production, expensive advertising cost, etc. The SMEs in Emerging Market, more particularly in Cambodia, compete with each other, and use different sales strategies to increase their sales. This book, therefore, provides the new key success of SMEs, Problem solving and Key strategy for developing the SMEs in Emerging Market. The highlights should cover the sample SMEs and their sales strategies, makes the comparative analysis between SMEs with regard to their sales strategies, provides the factors influencing sales performance of SMEs, and sales strategy used by the SMEs to solve the sales problems. The analysis should provide the benefits to the investors of SMEs, ventures or private sectors with ailing business, the government for creating policies, Professional Sales People, Sales managers, Marketing managers to practice the successful case of SMEs, as well as researcher and the Students in marketing or business
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Specificații

ISBN-13: 9783659343919
ISBN-10: 3659343919
Pagini: 264
Dimensiuni: 152 x 229 x 15 mm
Greutate: 0.39 kg
Editura: LAP Lambert Academic Publishing AG & Co. KG
Colecția LAP Lambert Academic Publishing

Notă biografică

Dr. Kao Kveng Hong is Professor of Business and Economics. He holds a MBA and a PhD in Business Administration. He is pursuing the Post-Ph.D. in UK. Prior to entering academic life Dr. Hong was active in business; he remains the CEO of Asia Marketing Solution, a company he founded in 2006. These days he teaches management and sales to BBA and MBA.