Routledge Library Editions: Tourism: Routledge Library Editions: Tourism
Autor variousen Limba Engleză Hardback – 5 dec 2012
- the impact of environmental issues on tourism management
- tourism demand and forecasting
- the key methods of operation of companies within the industry
- the functional areas of marketing, finance, organization and staffing
- research and innovation
- corporate strategy.
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Specificații
ISBN-13: 9780415626156
ISBN-10: 0415626153
Pagini: 1320
Dimensiuni: 174 x 246 mm
Greutate: 3.13 kg
Editura: Routledge
Seria Routledge Library Editions: Tourism
ISBN-10: 0415626153
Pagini: 1320
Dimensiuni: 174 x 246 mm
Greutate: 3.13 kg
Editura: Routledge
Seria Routledge Library Editions: Tourism
Cuprins
1. Marketing in the tourism industry : the promotion of destination regions Brian Goodall and G J Ashworth. 2. Marketing tourism places Edited by G J Ashworth and Brian Goodall. 3. Building a new heritage : tourism, culture, and identity in the new Europe G J Ashworth and Peter J Larkham. 4. Tourism : a community approach Peter E Murphy. 5. The Management of International Tourism Stephen F Witt, Michael Z Brooke and Peter J Buckley.
Notă biografică
Multivolume collection by leading authors in the field
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Routledge Library Editions: Jordan brings together some key works in the study of this strategically vital country. Widely regarded as a rare country of calm in a turbulent region, these classic titles provide an essential reference to the in-depth study of Jordan and its particular status in the Middle East.
Routledge Library Editions: Jordan brings together some key works in the study of this strategically vital country. Widely regarded as a rare country of calm in a turbulent region, these classic titles provide an essential reference to the in-depth study of Jordan and its particular status in the Middle East.