Cantitate/Preț
Produs

Rethinking the Media Audience: The New Agenda

Editat de Pertti Alasuutari
en Limba Engleză Paperback – 31 aug 1999
Pertti Alasuutari provides a state-of-the-art summary of the field of audience research. With contributions from Ann Gray, Joke Hermes, John Tulloch and David Morley, a case is presented for a new agenda to account for the role of the media in everyday life.
Citește tot Restrânge

Toate formatele și edițiile

Toate formatele și edițiile Preț Express
Paperback (1) 39228 lei  6-8 săpt.
  SAGE Publications – 31 aug 1999 39228 lei  6-8 săpt.
Hardback (1) 95806 lei  6-8 săpt.
  SAGE Publications – 31 aug 1999 95806 lei  6-8 săpt.

Preț: 39228 lei

Puncte Express: 588

Preț estimativ în valută:
7515 8159$ 6445£

Carte tipărită la comandă

Livrare economică 09-23 mai

Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9780761950714
ISBN-10: 0761950710
Pagini: 224
Dimensiuni: 156 x 234 x 14 mm
Greutate: 0.39 kg
Ediția:New.
Editura: SAGE Publications
Colecția Sage Publications Ltd
Locul publicării:London, United Kingdom

Cuprins

PART ONE: THE SHAPE OF AUDIENCE RESEARCH
Introduction - Pertti Alasuutari
Three Phases of Reception Studies
Audience and Reception Research in Retrospect - Ann Gray
The Trouble with Audiences
The Best of both Worlds? Media Audience Research between Rival Paradigms - Kim Schr[sl]oder
PART TWO: THE NEW AGENDA: THE INSCRIPTION OF AUDIENCES
Media Figures in Identity Construction - Joke Hermes
Cultural Images of the Media - Pertti Alasuutari
Legitimations of Television Programme Policies - Heikki Hellman
Patterns of Argumentation and Discursive Convergencies in a Multichannel Age
Slaves of the Ratings Tyranny? Media Images of the Audience - Ingunn Hagen
The Implied Audience in Soap Opera Production - John Tulloch
Everyday Rhetorical Strategies among Television Professionals
To Be an Audience - Birgitta H[um]oijer
`To Boldly Go...' - David Morley
The `Third Generation' of Reception Studies

Descriere

Pertti Alasuutari provides a state-of-the-art summary of the field of audience research. With contributions from Ann Gray, Joke Hermes, John Tulloch and David Morley, a case is presented for a new agenda to account for the role of the media in everyday life. Only this new agenda, they suggest, can adequately account for our ubiquitous, highly reflexive, participation in modern media culture. Offering a thorough survey of audience research this volume also offers a provocative pointer to future directions and trends in reception research and qualitative analysis.