Rethinking Strategy for Creative Industries: Innovation and Interaction (Routledge Research in Creative and Cultural Industries Manag)

De (autor) , ,
Notă GoodReads:
en Limba Engleză Hardback – 16 Mar 2016

Creative Industry practices are increasingly manifested through hybrid models and methods and emerging sub-sectors. With ever finer dividing lines between form and content, product and service, participation and consumption, the distinctions between sectors are increasingly blurred, while new, convergent models emerge.

Reflecting this fluid context, this book provides a new perspective on strategy in the Creative Industries. Based on extensive original research and live empirical data derived from case studies, interviews, and observations with creative managers, it reveals strategic decision-making by analysing business manoeuvres and stages of innovation in the Creative Industries. Through analysing the interactive features of aesthetically driven information assets, and how new user/consumer cultures are applied, it uncovers the principles that are transforming strategy in the Creative Industries.

This innovative volume will be of significant interest to scholars, advanced students and practitioners in the Creative Industries as well as well as industry consultancies and practitioners."

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ISBN-13: 9780415730594
ISBN-10: 0415730597
Pagini: 252
Dimensiuni: 156 x 234 x 20 mm
Greutate: 0.48 kg
Editura: Routledge
Seria Routledge Research in Creative and Cultural Industries Manag

Notă biografică

Milan Todorovic is Senior Lecturer in Music and Media Management at London Metropolitan University, UK Ali Bakir is Principal Lecturer at Buckinghamshire New University, UK and Visiting Professor at Novi Sad University, Serbia