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Rethinking Public Relations: PR Propaganda and Democracy

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en Limba Engleză Paperback – April 2006
This text looks at public relations, a major UK industry with up to 50,000 jobs, but with a low reputation and a pervasive influence on politics and markets. It challenges conventional PR wisdom and tackles the connections between PR and journalism.
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Paperback (1) 28545 lei  Economic 20-32 zile +4019 lei  6-10 zile
  Routledge – April 2006 28545 lei  Economic 20-32 zile +4019 lei  6-10 zile
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  Routledge – April 2006 82515 lei  Economic 20-32 zile

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Specificații

ISBN-13: 9780415370622
ISBN-10: 0415370620
Pagini: 228
Dimensiuni: 158 x 235 x 14 mm
Greutate: 0.38 kg
Ediția: Adnotată
Editura: Routledge
Locul publicării: New York, NY, United States

Notă biografică

Kevin Moloney has spent one half of his career working in PR, and the other half teaching and researching it. He teaches at Bournemouth University, and researches into how PR intersects with politics, economics and the media.

Recenzii

'Kevin Moloney analyses the relations of PR propaganda and democracy with a very wide intellectual and professional horizon. The style of his text is clear ... even entertaining. All those who are in or close to the profession of public relations will read Moloney's book with enthusiasm' European Journal of Marketing, 2009
'Moloney's book is colourful and polemic, positioned as a project of 'PR watch'. He conveys something of a 'Niagara of spin' in his fast moving prose which makes extensive references to US sources on propaganda and public relations.' - Jacquie L Etang, Department of Film and Media Studies, University of Stirling, UK
'Like Shakespeare s Caesar, public relations bestrides the world like a colossus, and the wider world urgently needs a more mature understanding of what it really is. For this reason alone, Kevin Moloney s thoughtful, balanced book deserves a large readership, certainly inside and, even more importantly, outside the public relations community. But there are other good reasons also. First of all, the author is extremely lucid; second, he does what many scholars should do but too often do not: propose realistic solutions as well as identify core problems and questions. Some of those solutions are far-reaching: all of them should be heard.' - Simon Moore, Associate Professor, Bentley College, Massachusetts, USA"