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Retail Champion

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en Limba Engleză Paperback – 03 Jul 2012

With both small and large retailers collapsing, consumer confidence is at an all time low. The Retail Champion provides a practical ten step method showing independent retailers how to map out a unique plan so that they can thrive, even in uncertain times.
Clare Rayner provides the tools, techniques and motivation needed to succeed in the highly competitive retail market. Readers will have access to a range of downloadable resources such as business plan, range plan, promotional plan and cash flow plan templates that allow readers to work along with the ten steps they read about in the book. The steps include:
-Defining the goal and mission
-Deciding on a position
-Identifying the ideal customer
-Creating a range plan
-Implementing a pricing and promotional strategy
-Designing a customer engagement process
-Determining the sourcing and supply chain model
-Planning and controlling business
-Setting up an effective back office
Aimed at small retailers who are serious about growing their business, The Retail Champion is equipped with case studies, examples, templates and the knowledge and skills needed to make a retail business a scalable, saleable enterprise.
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Specificații

ISBN-13: 9780749465889
ISBN-10: 0749465883
Pagini: 216
Ilustrații: Illustrations
Dimensiuni: 160 x 236 x 17 mm
Greutate: 0.35 kg
Editura: Kogan Page

Cuprins


Acknowledgements 
Foreword Mike Clare, Founder and President of Dreams plc
Introduction 

Step 1 Goal and mission
Introduction
Defining your personal goal
Your business goal
Values and beliefs
Defining the mission
Using your mission statement as a decision support tool
Summing up 

Step 2 Positioning
Introduction
So, what is positioning?
Breaking down the four elements of positioning
It's not just about one element; it's about all four in alignment
Summing up 

Step 3 Ideal customer
Introduction
Your imaginary friend
But I want more customers!
Defining your ideal customer
Summing up 

Step 4 Range planning
Introduction
Who are you buying for and what do they want?
Range construction
Common mistakes
Creating your range plan
What to do with your new range plan
Range planning: robust and repeatable?
Summing up 

Step 5 Pricing and promotions
Introduction
Impact of price and promotions on positioning
Price architecture
Creating your price architecture
Planning of promotions
Summing up 

Step 6 Channel and location
Introduction
Why is multi-channel relevant to my retail business?
What does multi-channel retailing really mean?
Be where your customers are
What are the options?
Appraising the ideal channels for your business and your ideal customer
Channel-specific ranges?
Assessing operational impact on addition of channels
Summing up 

Step 7 Customer engagement
Introduction
Be where your customers are!
Four-step cycle
Attract
Convert
Retain
Recommend
Summing up 

Step 8 Supply chain
Introduction
Selecting a supplier
Managing the relationship
Managing physical logistics
Summing up 

Step 9 Planning and controlling
Introduction
The importance of planning
Planning elements
Analytics: measurement, reporting and controlling
Summing up 

Step 10 Back office
Introduction
Human Resources
Legal
Finance
IT
Outsourcing vs in-house
Summing up
Conclusion 

A dream come true interview with Mike Clare, Founder and President of Dreams plc
Appendix
Index
Acknowledgements

Recenzii

"This book really is the "one-stop shop" stocking everything retailers and would-be retailers need to create, establish and grow a successful retail business." --Ben Sillitoe, Editor, Retail Gazette

Notă biografică


Clare Rayner, The Retail Champion, is one of the most well-known and respected retail consultants in the UK and lead for the UK Independent Retailer Month, a "Shop Local" campaign. She has held senior consulting roles with global software giant SAP, and international management consulting brand, Accenture.