Retail Analytics – The Secret Weapon
Autor E Coxen Limba Engleză Hardback – 18 noi 2011
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Specificații
ISBN-13: 9781118099841
ISBN-10: 1118099842
Pagini: 176
Ilustrații: Illustrations
Dimensiuni: 152 x 229 x 11 mm
Greutate: 0.35 kg
Editura: Wiley
Locul publicării:Hoboken, United States
ISBN-10: 1118099842
Pagini: 176
Ilustrații: Illustrations
Dimensiuni: 152 x 229 x 11 mm
Greutate: 0.35 kg
Editura: Wiley
Locul publicării:Hoboken, United States
Public țintă
CEOs, CFOs, managers in retailCuprins
Notă biografică
Emmett Cox is Senior Vice President of Consumer and Business Intelligence at BBVA Compass Bank, where he uses his retail experience in the development of strategic-based consumer programs. He has also worked for Walmart Financial Services, GE Money Global, and Kmart. He has lectured in many CRM and marketing conferences and seminars, including the Paris Loyalty Forum, Czech Republic Loyalty Management, ACNielsen Category Management, Spectra Marketing and Intelligent Targeting, Teradata NCR Partners, and others in the United States; Coolum, Australia; and Vienna, Austria.
Descriere
The inside scoop on boosting sales through spot-on analytics Retailers collect a huge amount of data, but don't know what to do with it. Retail Analytics not only provides a broad understanding of retail, but also shows how to put accumulated data to optimal use.