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Resistance is Useless – The Art of Business Persuasion Rev

Autor G Burch
en Paperback – 24 ian 2003
This book will show you how anyone can be persuaded to do anything.
Geoff Burch has written a book that will change almost everything you ever believed about business and selling. Combining the quick wit of a stand up comedian with the serious thoughtfulness of a psychoanalyst, he explains the value and power of persuasion - a verbal martial art that, if used correctly will always give you the outcome you desire in your business dealings.
Resistance is Useless will show you how to:
  • Change anyone's opinion on any subject.
  • Transform a lynch mob into your most devout supporters.
  • Avoid wasting thousands of pounds on customer care while your accounts department is threatening to pulp your customer's fingers with a hammer.
  • Understand how a perfect product demonstration can get you hurled into the street by security.
  • Sell tanks to Genghis khan.
Readership: General Business, customer service and sales.
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Specificații

ISBN-13: 9781841124698
ISBN-10: 1841124699
Pagini: 278
Ilustrații: figures
Dimensiuni: 156 x 235 x 16 mm
Greutate: 0.45 kg
Ediția:Completely Revised
Editura: Capstone
Locul publicării:Chichester, United Kingdom

Public țintă

General Business, customer service and sales.

Cuprins


Notă biografică

Geoff Burch is the bad boy of business. His speeches around the world never fail to provoke weak-minded management and inspire change leaders. His credentials are impressive having worked with numerous blue chip companies to present, motivate, and train. He is the author of the best-selling Writing on the Wall and Go it Alone.

Descriere

Geoff Burch has written an innovative book that will change almost everything anyone ever believed about business and selling. Resistance is Useless combines the quick wit of a standup comedian with the serious thoughtfulness of a psychoanalyst in order to explain the value and power of persuasion.