Ready, Fire, Aim: Zero to $100 Million in No Time Flat (Agora Series)

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en Limba Engleză Carte Paperback – 03 Jul 2015
Masterson walks readers through a focused strategy designed to get their business ventures started and moving toward profitability as quickly as possible--without being distracted by the inevitable obstacles.
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ISBN-13: 9781119086857
ISBN-10: 111908685X
Pagini: 368
Dimensiuni: 166 x 232 x 22 mm
Greutate: 0.54 kg
Editura: Wiley
Seria Agora Series

Locul publicării: Hoboken, United States

Public țintă

Entrepreneurs, Agora readers, Michael Masterson readers.

Textul de pe ultima copertă

Praise for Ready, Fire, Aim

"This is an extraordinary book--full of practiced, proven strategies and techniques to help you make more sales and great profits than you ever imagined possible."
--Brian Tracy, author of The Way to Wealth

"Wow! A powerhouse book packed with tried and tested street-smart wisdom. I'm impressed!"
--Dr. Joe Vitale, author of The Attractor Factor

"Michael Masterson's Ready, Fire, Aim hits the mark--dead center. Masterson describes the phases of a business in a very helpful and perceptive way. No matter where you are in your business career . . . just starting out or already at the $50 million level . . . you'll better understand the challenges you face. And you'll get some 'bulls' eye' insights about how to overcome them."
--Bill Bonner, founder and President of Agora Inc.

"Ready, Fire, Aim is vintage Michael Masterson. Every sentence in the book is on the mark --stuff you can use right now, today, to accelerate your climb to the top of the financial ladder. What sets Masterson apart from most of the gurus who write about how to do it is that he's actually done it -- over . . . and over . . . and over again. The number of successful businesses he's built is no less than astonishing. Every serious entrepreneur needs to avail himself of the information in this book."
--Robert Ringer, author of To Be or Not to Be Intimidated?

Ready, Fire, Aim is both an attitude and a method that self-made multimillionaire and bestselling author Michael Masterson follows to achieve success in business. It's helped him build and grow dozens of multimillion-dollar businesses, including one whose revenues reached $135 million and another still growing at $300 million.

Now, with Ready, Fire, Aim, Masterson reveals how you can use his approach to achieve unprecedented entrepreneurial success and enjoy life to its fullest. Written in a straightforward and accessible style, this engaging guide will prepare you to:

  • Start a business from scratch and make it profitable quickly

  • Keep a growing business growing as revenues climb from a million to tens of millions to hundreds of millions

  • Get other people to do almost all the hard work for you, so you are free to do only the fun stuff

  • Position yourself as an indispensable business builder, so you can enjoy a big share of the profits even if you are working only part-time

  • Duplicate your winning strategy in several businesses, so you never have to worry about "needing" any one of them

It takes more than money to build a profitable business--it takes a unique set of skills and strategies. With Ready, Fire, Aim, you'll discover how to develop these essential entrepreneurial skills and use them to vastly improve any business endeavor.


Foreword xi
Acknowledgments xiii
About the Author xv
PART ONE Being All That You Can Be 1
INTRODUCTION The Very Best Job in the World 3
CHAPTER 1 Getting to the Next Level 13
CHAPTER 2 Why Employee Size Matters: A Different Way of Measuring the Four Stages 23
CHAPTER 3 Becoming a Five–Star Business Genius 31
PART TWO Stage One: Infancy 41
CHAPTER 4 The Supremacy of Selling 43
CHAPTER 5 Your Optimum Selling Strategy and the Four Fundamental Secrets of Selling Your First Product 67
CHAPTER 6 Mastering the Copy Side of Selling 91
CHAPTER 7 Secondary Yet Important Priorities for Stage One Businesses 109
CHAPTER 8 A Quick Review of the Problems, Challenges, and Opportunities Faced by the Stage One Entrepreneur 121
PART THREE Stage Two: Childhood 129
CHAPTER 9 From $1 Million to $10 Million and Beyond: How to Break through the One–Product–Company Syndrome 131
CHAPTER 10 Innovation the Key to Second–Stage Growth 147
CHAPTER 11 Speed: Putting Ready, Fire, Aim into Your Business 167
CHAPTER 12 Getting Ready 181
CHAPTER 13 What Are You Waiting For? Start Firing Already! 195
CHAPTER 14 Aiming the Product 205
CHAPTER 15 Aiming the Marketing, Part 1: A Quick Crash Course 219
CHAPTER 16 Aiming the Marketing, Part 2: Understanding the Buying Frenzy 239
CHAPTER 17 Ready, Fire, Aim in Action 259
CHAPTER 18 A Quick Review of the Problems, Challenges, and Opportunities Faced by the Stage Two Entrepreneur 271
PART FOUR Stage Three: Adolescence 279
CHAPTER 19 Making the Stage Three Transformation 281
CHAPTER 20 Changing into a Corporate Leader 295
CHAPTER 21 Filling Your Stage Three Business with Stars and Superstars 307
CHAPTER 22 Bottlenecks, Bureaucracy, and Politics 321
CHAPTER 23 A Quick Review of the Problems, Challenges, and Opportunities Faced by the Stage Three Entrepreneur 333
PART FIVE Stage Four: Adulthood 339
CHAPTER 24 The Last Big Change 341
CHAPTER 25 Acting as Your Company′s Main Investor 349
Afterword 357
Notes 361
Index 365

Notă biografică

Michael Masterson has been making money for himself or others for almost four decades-since age 14. In that time, he's only taken two breaks-a stint with the Peace Corps where he learned the joy of teaching - and at 39, when he sold his $135 million business and retired. Over the course of his remarkably successful business career, Michael's been a partner in two businesses that grew beyond $100 million, two more that exceeded $50 million and at least a dozen that surpassed the $10 million mark. At one time or another, he's owned and run companies that were public/private, onshore/overseas, local/international, service/product oriented, retail/wholesale/direct mail, and even profit/not-for-profit. He has developed a loyal following with his writings on which has over 181,000 readers.