Public Relations Research Annual: Volume 3Editat de Larissa A. Grunig, James E. Grunig
en Limba Engleză Paperback – 13 Dec 2011
Contents: Preface. Part I: Research Reviews. J.D. Pincus, R.E. Rayfield, M.D. Cozzens, The Chief Executive Officer's Internal Communication Role: A Benchmark Program of Research. H.M. Culbertson, Role-Taking and Sensitivity: Keys to Playing and Making Public Relations Roles. Part II: Reports of Original Research. P.J. Creedon, Public Relations and "Women's Work": Toward a Feminist Analysis of Public Relations Roles. L.A. Grunig, Court-Ordered Relief from Sex Discrimination: Implications for Women Working in Development Communication. P. Murphy, The Limits of Symmetry: A Game Theory Approach to Symmetric and Asymmetric Public Relations. K.T. Theus, Organizational Ideology, Structure and Communication Efficacy: A Causal Analysis. J.D. Pincus, L. Acharya, E.P. Trotter, C. St. Michel, Conflict Between Public Relations Agencies and Their Clients: A Game Theory Analysis. J.K. Van Leuven, M.D. Slater, How Publics, Public Relations, and the Media Shape the Public Opinion Process. R.L. Heath, W. Douglas, Effects of Involvement on Reactions to Sources of Messages and to Message Clusters. M.A. Ferguson, J. Myer Valenti, G. Melwani, Communicating with Risk Takers: A Public Relations Perspective.