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Public Relations For Dummies

De (autor) , , Cuvânt înainte de Richard Kirshenbaum
Notă GoodReads:
en Limba Engleză Carte Paperback – 30 May 2006
This 2nd Edition recasts much of the information from Public Relations Kit For Dummies and updates it to use as part of this all-in-one guide to PR. The book features more than 25 percent new material and includes extensive new information on Web-based PR, including the use of text messaging, podcasts, and blogs.
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Specificații

ISBN-13: 9780471772729
ISBN-10: 0471772720
Pagini: 384
Dimensiuni: 189 x 234 x 19 mm
Greutate: 0.57 kg
Ediția: 2nd Edition
Editura: Wiley
Locul publicării: Hoboken, United States

Public țintă

The primary market includes both large and small businesses, for–profit and nonprofit alike, who wish to find new ways of creating positive interactions with the public.  Those interested in entering the PR field are an additional large market.