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Public Relations, Cooperation and Justice (Routledge New Directions in Public Relations & Communication)

De (autor)
en Limba Engleză Carte Hardback – April 2017

Modern paradigms of public relations cluster into three camps along a continuum: egoism (e.g. forms of contingency theory that focus only on the wellbeing of an entity); redressed egoism (e.g. calls for subsidies to redress PR s egoistic nature); and forms of altruism (e.g. fully functioning society theory).

This innovative public relations book draws upon interdisciplinary research from evolutionary biology, philosophy, and rhetoric to establish that relationships built on cooperation and justice are more productive and sustainable than those built on conflict and egoistic competition. Most importantly, this book presents this synthesis in order to make a practical, not Utopian, case.

It s a powerful, multidisciplinary, and well-documented case that envisions and enacts PR as a quest for cooperation and fairness, and that this is both practical and desirable - aligning the discipline of public relations with basic human nature."

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Specificații

ISBN-13: 9781138944206
ISBN-10: 1138944203
Pagini: 240
Dimensiuni: 156 x 234 x 25 mm
Greutate: 0.60 kg
Editura: Routledge
Seria Routledge New Directions in Public Relations & Communication