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Public Relations as Emotional Labour (Routledge New Directions in Public Relations & Communication)

De (autor)
Notă GoodReads:
en Limba Engleză Carte Hardback – 15 May 2018

Inextricably linked to neoliberal market economies, Public Relations influence in our promotional culture is profound. Yet many aspects of the professional role are under-researched and poorly understood, such as the impact on workers of manufacturing displays of feeling to elicit a desired emotional response, to earn trust and manage clients. The psychological and emotional demands of this "nice" work are particularly ignored.

Using the lens of emotional labour theory, this book aims to fill a significant gap in knowledge by presenting a critical-interpretive exploration of the everyday relational work of account handlers in PR agencies. In doing so, the book draws on a wide range of related contemporary social and cultural theories, as well as critical public relations and feminist public relations literature.

Researchers, educators and advanced students in PR and communications studies will gain rich insights into the emotion management strategies employed by public relations workers in handling their professional relationships with clients, journalists and their colleagues, thereby uncovering some of the taken-for-granted aspects of this gendered, promotional work. "

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Specificații

ISBN-13: 9781138920309
ISBN-10: 1138920304
Pagini: 288
Dimensiuni: 156 x 234 x 22 mm
Greutate: 0.48 kg
Editura: Routledge
Seria Routledge New Directions in Public Relations & Communication