Public Relations and the Corporate Persona (Routledge New Directions in Public Relations & Communication)

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Notă GoodReads:
en Limba Engleză Carte Hardback – July 2017

Large, predominantly US, corporations have long used public relations to demonstrate that their missions chimed with dominant societal values for much of the last century. Through the construction and conveyance of these corporate personas, they attempt to convince citizens that they share common aspirations - and moreover that their corporate "soul" works as a beneficent force in society.

Through examining a series of key examples from the last 80 years, this book argues therefore that PR works to create a sense of shared reality between the corporation and the average citizen. It has been instrumental in conveying across generations, that the corporation is an affinitive corporate persona - a fellow companion in the journey of life. The construct is obviously ripe for manipulation, and the role of PR in creating and promoting corporate persona in order to align corporations and stakeholders is potentially problematic. When issues like wage inequality and climate change present, preserving the corporate status quo may be negative.

This book not only critically analyses how PR and its role in the corporate persona works to solidify power, but also how it might use that power to achieve broader beneficial ends. Scholars and advanced students of public relations, organizational communications and communication studies will find this book a challenging and illuminating read.

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ISBN-13: 9781138945012
ISBN-10: 1138945013
Pagini: 216
Dimensiuni: 156 x 234 x 16 mm
Greutate: 0.43 kg
Editura: Routledge
Seria Routledge New Directions in Public Relations & Communication