Public Relations, 1st Edition
Autor Tom Kelleheren Limba Engleză Paperback
Distinctive Features
* Extended case studies in every chapter show students how to apply the chapter's core concepts
* Ethics--including coverage of the six provisions in the Public Relations Society of America Code of Ethics--are discussed in every chapter
* "In Case You Missed It" (ICYMI) boxes at the end of each chapter summarize practical tips, including important guidelines for social media use
* Learning outcomes are aligned with the Universal Accreditation Board's competencies to ensure that the text is professionally relevant
* Each chapter includes a "Voices from the Field" Q&A with a scholar, practitioner or social media influencer
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Specificații
ISBN-13: 9780190201470
ISBN-10: 0190201479
Pagini: 456
Dimensiuni: 201 x 251 x 20 mm
Greutate: 0.82 kg
Editura: Oxford University Press
ISBN-10: 0190201479
Pagini: 456
Dimensiuni: 201 x 251 x 20 mm
Greutate: 0.82 kg
Editura: Oxford University Press