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Public-Private Partnerships in Physical Activity and Sport (Physical Activity Intervention)

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Notă GoodReads:
en Limba Engleză Hardback – 03 Jun 2013
Part of the "Physical Activity Intervention" series, this book is suitable for not-for-profit, charity and sport organisations looking to develop and maintain strategic and responsible relationships with corporate partners.
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ISBN-13: 9781450421874
ISBN-10: 1450421873
Pagini: 248
Dimensiuni: 180 x 254 x 22 mm
Greutate: 0 kg
Seria Physical Activity Intervention

Notă biografică

Norman O'Reilly is a professor at the University of Ottawa's faculty of health sciences, specializing in sport business. He was recently named a lifetime research fellow of the North American Society for Sport Management and was the 2011 recipient of the University of Ottawa's Media Excellence Award. Michelle Brunette teaches international health in the School of Human Kinetics and is an academic advisor at Laurentian University in Ontario, Canada.


Part I: The Need for Public-Private Partnerships in Physical Activity and Health; Chapter 1. Finding Consensus in How to Develop Partnerships; Part II: Public-Private Partnership Strategies; Chapter 3. Basics of Messaging and Marketing in Physical Activity and Health; Chapter 5. Revenue Strategies for Not-for-Profit Organizations; Chapter 7. Role Models and Champions Role Models; Part III: Putting Partnership Guidelines Into Action; Chapter 9. Global, National, Community Partnership Perspectives; Chapter 10. Applying Partnership Guidelines in Physical Activity and Health; Chapter 11. Challenges in Creating Effective Partnerships.