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Propaganda & Persuasion

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en Limba Engleză Carte Paperback – 24 Apr 2014
Propaganda and Persuasion, Sixth Edition, by Garth S. Jowett and Victoria O’Donnell, is the only book of its kind to comprehensively cover the history of propaganda and offer insightful definitions and methods to analyze it. Fascinating examples, from ancient times to present day, facilitate a solid understanding of what propaganda is. The book includes current research in propaganda and persuasion, discusses the use of propaganda in psychological warfare, and offers students a systematic approach to analyzing the propaganda and persuasion they will encounter in everyday life.
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Specificații

ISBN-13: 9781452257532
ISBN-10: 1452257531
Pagini: 480
Ilustrații: illustrations
Dimensiuni: 152 x 229 x 17 mm
Greutate: 0.00 kg
Ediția: Sixth Edition
Editura: SAGE Publications
Colecția Sage Publications, Inc
Locul publicării: Thousand Oaks, United States

Cuprins

Preface
Acknowledgments
1. What Is Propaganda and How Does It Differ from Persuasion?
2. Propaganda through the Ages
3. Propaganda Institutionalized
4. Propaganda and Persuasion Examined
5. Propaganda and Psychological Warfare
6. How to Analyze Propaganda
7. Propaganda in Action: Four Case Studies
8. How Propaganda Works in Modern Society
References
Author Index
Subject Index
About the Authors