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Professional Photography

Autor Grant Scott
en Limba Engleză Paperback – 22 iun 2014

Since the 2006 photographic digital revolution, the world of professional photography has been on a rollercoaster of evolution. Not only has new camera technology transformed every aspect of the professional photographer s workflow, but it has also changed business practices across the industry. This essential handbook uses a global approach to teach photographers how to thrive in a fast-changing and competitive international marketplace. Highlights include practical examples and detailed advice about:

  • Being well-versed in creating both still and moving images.
  • Designing and maintaining a well-structured website.
  • The importance of engaging with social media.
  • Exploring personal projects to find new clients.
  • Managing print sales and exhibiting.
  • Understanding budgeting and copyright in a digital world.

The accompanying podcast interviews with some of today s top professional photographers provide additional insider information to help photographers understand their place in both the commercial and creative worlds."

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Specificații

ISBN-13: 9780415717540
ISBN-10: 041571754X
Pagini: 196
Ilustrații: 109 colour illustrations
Dimensiuni: 188 x 234 x 13 mm
Greutate: 0.54 kg
Editura: Focal Press

Cuprins

Introduction. Chapter 1 The New Global Landscape. Chapter 2 The New Commercial Environment. Chapter 3 Getting On-Track Online. Chapter 4 The Power of the Personal Project. Chapter 5 The Value of the Image Reconsidered. Chapter 6 The Importance of the Moving Image. Chapter 7 Taking Control of Your Professional Practice. Appendix The New Landscape Community Online. Index.