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Presenting Without Pandering - Self-Marketing for Creatives: A Psychological Guide

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en Limba Engleză Paperback – 05 Jan 2022
This guidebook helps people in creative professions or with creative career goals to "sell themselves better." It promises to build a sustainable strategy by considering personal and artistic as well as marketing aspects. The foundation is a review of the particular psychological hurdles creative personalities face in self-promotion. Based on this, practical, individual exercises lead to a personal guideline. Numerous case studies also provide insight into their experiences. Singers, actors, scenographers, directors, authors, musicians and visual artists may feel equally addressed by this as cooks, designers or other creative souls. Self-marketing can be fun. And fun is the only fuel that convinces creatives. Not in the sense of a short thrill or light entertainment, but of fulfillment, visionary meaningfulness and flow experience. Readers of this book can expect nothing less than that.
This book is a translation of the original German 1st edition Anbieten ohne Anbiedern - Selbstmarketing für Kreative by Alina Gause, published by Springer-Verlag GmbH Germany, part of Springer Nature in 2021. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation. Springer Nature works continuously to further the development of tools for the production of books and on the related technologies to support the authors.


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Specificații

ISBN-13: 9783662643044
ISBN-10: 3662643049
Pagini: 194
Ilustrații: XIV, 174 p. 7 illus.
Dimensiuni: 127 x 203 mm
Greutate: 0.21 kg
Ediția: 1st ed. 2022
Editura: Springer Berlin, Heidelberg
Colecția Springer
Locul publicării: Berlin, Heidelberg, Germany

Cuprins

Step 1 Find the right attitude.- Step 2 Get into action.- Step 3 Be visible.

Notă biografică

Alina Gause has known the artistic profession for over thirty years as an actress and singer. Alongside this work, she completed a degree in psychology and has been advising and managing artists, artistic teams and institutions of all genres since 2009. Anbieten ohne Anbiedern is her third book about artists.

Textul de pe ultima copertă

You practice a creative profession in performing arts or other genres and want to successfully promote yourself and do so sustainably? This book helps you to take a holistic approach that combines a focus on your personality as an artist with the special laws of the artist's profession and artistic markets:First, get to know your personal attitude toward self-marketing and develop a basic mindset. Then find your very own mode of action through initial concrete activities.Finally, benefit from numerous concrete tips and practical exercises (e.g. for preparing photo sessions, designing a profile in the social networks or contract negotiations, and much more).
This book is a translation of the original German 1st edition Anbieten ohne Anbiedern - Selbstmarketing für Kreative by Alina Gause, published by Springer-Verlag GmbH Germany, part of Springer Nature in 2021. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation. Springer Nature works continuously to further the development of tools for the production of books and on the related technologies to support the authors.
The Author:
Alina Gause has known the artistic profession for over thirty years as an actress and singer. Alongside this work, she completed a degree in psychology and has been advising and managing artists, artistic teams and institutions of all genres since 2009. Anbieten ohne Anbiedern is her third book about artists.

Caracteristici

How to get your creative business talked about - Offer without showing off
Practical tips for your own personal marketing guide
With many exercises and case studies