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Predicting Market Success: New Ways to Measure Customer Loyalty and Engage Consumers With Your Brand

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Notă GoodReads:
en Limba Engleză Carte Hardback – 03 Oct 2006
Praise for Predicting Market Success "Predicting Market Success has come at the right time for major companies. The value of understanding the dimensions of your brand's unique appeal and strength of preference is indispensable for brand strategy today. This book is well worth your time. " -Joseph T.
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Specificații

ISBN-13: 9780470040225
ISBN-10: 047004022X
Pagini: 256
Dimensiuni: 164 x 237 x 24 mm
Greutate: 0.44 kg
Editura: Wiley
Locul publicării: Hoboken, United States

Public țintă

Marketing and Brand managers and directors; senior executives.