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Powered by Storytelling: Excavate, Craft, and Present Stories to Transform Business Communication (POS Rewrite)

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Notă GoodReads:
en Limba Engleză Carte Hardback – 27 Apr 2018

A master of transformational storytelling shows you how to use stories for any business purpose--including to create buy-in, resolve conflict, and inspire and motivate others.

What's your story? It's a question human beings have been asking each other since we first gathered around a campfire to while away the night. Millennia later, the human need for stories hasn't changed. We communicate best and most effectively with stories, whatever our purpose may be.

Using his proprietary method, communication consultant Murray Nossel, PhD, teaches business professionals how to uncover, build, and tell impactful stories designed to accomplish specific outcomes. You'll learn how to dig into your memories, hearts, and minds; use sensory details to create maximum impact; drive stories forward with character, dialogue, and plot; and convey stories in ways that help your audience easily connect them with the issue being discussed. A fundamental element of this method is a focus on listening: the ability to hear yourself, as well as the feedback provided by a given audience--because it is your audience's listening that shapes your telling.

 

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Specificații

ISBN-13: 9781260011906
ISBN-10: 1260011909
Pagini: 240
Dimensiuni: 140 x 218 x 25 mm
Greutate: 0.41 kg
Editura: McGraw Hill Education
Colecția McGraw-Hill Education
Seria POS Rewrite

Locul publicării: United States

Cuprins

Preface

 
Acknowledgments
 
Introduction
 
Chapter 1: Why Story? Why Now?
 
Chapter 2: Identify Obstacles to Listening 
 
Chapter 3: Release Obstacles to Listening
 
Chapter 4: Remember Your Heritage
 
Chapter 5: Tell What Happened
 
Chapter 6: Find Your Ending 
 
Chapter 7: Connect with Your Audience
 
Epilogue
 
Notes
 
Index