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Planning and Managing Public Relations Campaigns (PR in Practice)

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Notă GoodReads:
en Limba Engleză Carte Paperback – November 2015
Getting a public relations campaign or program off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This fully updated fourth edition of "Planning and Managing Public Relations Campaigns" provides a revised and more dynamic 12-step planning modelto help all practitioners implement and run a campaign. With new coverage of key social media developments and using new case studies, Anne Gregory covers vital topics including: the role of PRin organizations; the importance of context; research and analysis; communication theory; setting objectives; publics and content; strategy and tactics; timescales and resources; evaluation and review.
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Specificații

ISBN-13: 9780749468736
ISBN-10: 0749468734
Pagini: 224
Dimensiuni: 156 x 234 x 12 mm
Greutate: 0.32 kg
Ediția: 4. Auflage.
Editura: Kogan Page
Seria PR in Practice


Notă biografică

Anne Gregory is a professor of public relations and a leading international academic. She is Director of the Centre for Public Relations Studies in the Faculty of Business and Law at Leeds Metropolitan University. Anne previously spent many years in public relations practice, gaining experience at senior levels both in-house and in consultancy. She remains a consultant and is an advisor at board level to a number of large organizations. Anne is also series editor for the PR in Practice series (published by Kogan Page).

Cuprins

Chapter - 01: Planning and Managing; the context; Chapter - 02: Public relations in context; Chapter - 03: Starting the planning process; Chapter - 04: Research and analysis; Chapter - 05: Communication theory and setting aims and objectives; Chapter - 06: Knowing the Publics and Messages; Chapter - 07: Strategy and tactics; Chapter - 08: Timescales and resources; Chapter - 09: Knowing what has been achieved: Evaluation and review