Planning and Managing Public Relations Campaigns (PR in Practice)De (autor) Anne Gregory
en Limba Engleză Carte Paperback – November 2015
Anne Gregory is a professor of public relations and a leading international academic. She is Director of the Centre for Public Relations Studies in the Faculty of Business and Law at Leeds Metropolitan University. Anne previously spent many years in public relations practice, gaining experience at senior levels both in-house and in consultancy. She remains a consultant and is an advisor at board level to a number of large organizations. Anne is also series editor for the PR in Practice series (published by Kogan Page).
Chapter - 01: Planning and Managing; the context; Chapter - 02: Public relations in context; Chapter - 03: Starting the planning process; Chapter - 04: Research and analysis; Chapter - 05: Communication theory and setting aims and objectives; Chapter - 06: Knowing the Publics and Messages; Chapter - 07: Strategy and tactics; Chapter - 08: Timescales and resources; Chapter - 09: Knowing what has been achieved: Evaluation and review