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Pinterest for Business (Que Biz-Tech)

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Notă GoodReads:
en Limba Engleză Carte Paperback – August 2012
The complete guide to profiting from Pinterest!
Pinterest is today’s hottest new social media platform-and it’s perfect for businesses with small marketing budgets. Capitalize on Pinterest today, and you’ll build a devoted fan base that keeps you “pinned at the top”…driving more sales, revenue, and profits for years to come! Two top social marketing experts show you exactly how to make Pinterest work for your company. They concisely explain how Pinterest works, how businesses are using it, and how to get started the right way-fast! Case studies and specific techniques help you choose the best approach for your business and industry-from crafts to hardware, and wedding planning to restaurants. Want free advertising and powerful viral marketing? Get it now, with Pinterest for Business!
LEARN HOW TO:
• Make the right first moves after you’ve signed up for Pinterest
• Master Pinterest’s unique lingo and tools: pins, boards, following, repinning, and more
• Quickly set up your branded Pinterest business page
• Weave a visual statement that attracts users and convinces them to insert their own stories
• Understand Pinterest’s demographics, pinpoint your targets, and captivate your audience
• Use Pinterest to “show and tell,” and leverage the powerful psychology of images
• Create a word-of-mouth Pinterest network that goes viral
• Win by “pinning” within Pinterest’s most important categories
• Reach “the power behind the pins”
• Stand out on a crowded “pinboard”
• Use infographics to communicate more information and encourage more repinning
• Replace costly conventional advertising with inexpensive Pinterest campaigns
• Supercharge your Twitter and Facebook marketing by integrating Pinterest
• Understand Pinterest’s etiquette and avoid its pitfalls
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Specificații

ISBN-13: 9780789749925
ISBN-10: 0789749920
Pagini: 224
Dimensiuni: 150 x 226 x 15 mm
Greutate: 0.33 kg
Editura: Que
Seria Que Biz-Tech


Notă biografică

Jess Loren is a consultant, strategist, speaker, and eternal "lemonade stand" purveyor (aka, entrepreneur) in the world of social media and digital marketing. She is the cofounder and managing partner of Kambio Group, a digital marketing agency that concentrates on social media management and event-based campaigns. Loren has contributed across the industry and across the spectrum, working with everyone from Fortune 500 companies to a company that hosts the "largest bar crawl in America." Edward Swiderski is a marketing and technology leader with more than 12 years of experience increasing revenue and lowering costs for clients. He is a cofounder and managing partner of Kambio Group. Swiderski focuses on strategy and implementation to help customers embrace digital and social marketing and eliminate traditionally fixed technology costs. Outside of his professional career, he has also costarred on ABC's Bachelor Pad, and ABC's The Bachelorette, where he was selected as the final contestant.

Cuprins

1 Welcome to Pinterest 1 What Is Pinterest? 3 Why Pinterest? 4 The Pinterest Home Page 6 Navigation. 6 Search 6 Center Menus 6 Pins 7 A Pinterest Timeline 7 Pinterest Lingo 9 What Is a Pin? 10 Liking a Pin and Repinning a Pin 11 Followers 12 Setting Up Your Pinterest Account 13 Pinterest Timeline App 15 Installing the Pinner 16 What Is the Pinner? 16 How to Edit a Pin 18 How to Pin Facebook Photos from Facebook 18 Navigating the Pins 20 The Importance of Fresh Pins 21 All That Makes a Pin a Pin 21 Describing Your Pin 22 Twitter Compatibility with Pinterest 23 Tracking Your Pins 24 Pinterest Categories 24 What Are Boards? 25 Exploring Boards Using Search Bar 26 Demographics of Pinterest 27 2 Integrating Pinterest in Your Businesses 29 Creating a Business Page on Pinterest 30 Branding Your Pinterest Account 30 What Names Should I Group My Boards with and Why? 31 Understanding Your Product and Demographics 33 What Should I Post for My Brand and Why? 35 Informative Infographics 38 Pinning Versus Repinning for Your Brand Boards 39 How Do I Place a Pinterest Button on My Website? 40 Tracing Your Pinterest Traffic 42 3 Pinpointing Your Target: Captivating Your Audience 45 The Image Theory 47 Images' Effects on Purchasing 48 The Psychology of Images 49 Why Do I Need Great Images? 52 4 Pinpointing Your Industry 57 Understanding Your Brand 59 If Your Company Were a Car, What Would It Be? 59 If Your Company Were a Celebrity, Who Would It Be? 59 If Your Company Were an Animal, What Would It Be? 60 Marketing Your Brand 61 Defining Your Purpose 62 Defining Your Customer 64 Who Is Pinning What? 65 B2C Model 66 From the Field 67 B2B Model 72 Nonprofit Organizations 76 Where Do You Fall in Line? 78 Business Sectors 78 5 Winning by Pinning 81 Putting It to Practice 101 Eric Himel 101 Simple Truths 102 Better Whey of Life 103 Olympia Fields Dental Associates 104 SocialTechPop 104 6 Still Winning by Pinning 107 7 Relentless Reach: The Power Behind Your Pins 127 Perfecting Your Pins 128 Restrictions That Affect How You Create Images 129 Flash and Pinterest 129 Image Size 130 Tagging Pins and Descriptions 130 Tracking Your Pins' Progress 131 Email Marketing with Pinterest 134 Using Email to Announce Your Pinterest Presence 135 Placing a "Pin This" Icon 136 Coordinating New Boards or Pins Around Email Deployment 136 Pinterest in Print 136 8 Viralocity: How to Improve the Reach of Your Pins 139 Going Viral 140 Decoding the Equation 141 Infographics 142 Using Word of Mouth 144 9 Playing Well with Others: Pinterest and Other Social Media Platforms 167 Putting Pinterest at the Heart of Your Social Strategy 168 Integrating Social Media Platforms 169 Facebook 170 Twitter 171 LinkedIn 172 Reddit 172 YouTube/Vimeo 173 10 The Bright Pin: Standing Out on a Crowded Pinboard 175 SEO and Back Links 176 The Video Frontier 181 11 Pinterest Etiquette: Staying on Pinners' Good Side 191 Following the Rules 192 Create a Descriptive Caption 192 Remember R-E-S-P-E-C-T 192 Cite Sources for Your Links 192 Report Spammers 193 Don't Smother Your Audience 193 Avoid Pinning Addiction 193 The Legality of Pinterest 193 Pinterest's Do's and Don'ts 199 12 Pinning Your Future 201 Index 209