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Persuasive Communication

Autor Richard O. Young
en Limba Engleză Paperback – 5 aug 2016

This edition of" Persuasive Communication "offers a comprehensive introduction to decision-making and persuasion in a business context. Drawing on empirical research on audience decisions, business communication, cognitive science, and behavioral economics, Young reveals the thought processes of many different audiences from analysts to CEOs to help students better understand why audiences make the decisions they make and how to influence them.

The book covers a broad range of communication techniques, richly illustrated with compelling, real-world examples, including resumes, speeches, and facial photographs, to help students recognize persuasive methods that do, and do not, work. A detailed analysis of the emotions and biases that go into decision-making arms students with perceptive insights into human behavior and helps them apply this understanding with various decision-making aids. Students will learn how to impact potential employers, clients, and employees, giving them an advantageous knowledge of communication in the business field.

This book will prove fascinating to many, and especially useful for students of business and management communication."

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Specificații

ISBN-13: 9781138920378
ISBN-10: 1138920371
Pagini: 404
Dimensiuni: 178 x 254 x 30 mm
Greutate: 0.86 kg
Ediția:Revised
Editura: Routledge

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